Loud Speaker / Honest Ecommerce / Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

Honest Ecommerce

Hosted ByChase Clymer

Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

Honest ECommerce
Honest ECommerce
Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese
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Demi Marchese is the Founder and Head of Brand at 12th Tribe, a fast-growing fashion brand blending curated style with operational excellence to empower the next generation of confident women. With expertise in merchandising, marketing, and brand-tech integration, Demi turns creative vision into scalable systems that drive real growth.

Bootstrapped from scratch, 12th Tribe reflects Demi’s hands-on leadership across every function, from designing product drops to building workflows that streamline team execution. She’s driven by a mission to not only create beautiful apparel, but to curate a lifestyle rooted in confidence, freedom, and community.

Demi is also a systems thinker, embracing AI and automation to scale brand voice, streamline content, and optimize customer journeys. She’s trained ChatGPT to mirror her own copy style, implemented AI-driven SMS segmentation, and continues to experiment with tools that bring brand and tech closer together.

In This Conversation We Discuss:

  • [00:40] Intro
  • [01:00] Building a site before Shopify blew up
  • [03:34] Testing demand without inventory risk
  • [05:06] Leveraging organic social growth
  • [07:09] Responding quickly to market shifts
  • [08:57] Episode Sponsors: Intelligems & Electric Eye
  • [12:01] Refocusing on your core customer
  • [14:10] Scaling brand voice using AI

Want more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026!

Learn more at eTail’s official sites:

etaileast.wbresearch.com/

etailwest.wbresearch.com/

Resources:

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