On this episode of Honest Ecommerce, we have Elina, founder of Dood Woof, an Ecommerce dog brand specifically focused on the Doodle market.
We talk about identifying problems through community research, collecting reviews to build credibility, building trust through storytelling, leveraging micro-influencers for growth, and so much more!
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On this episode of Honest Ecommerce, we have Shelley Gupta. Shelley is the founder and CEO of BaKIT Box, a STEM-based baking kit that brings global flavors and cultural traditions into kitchens across America.
We talk about transforming baking into an educational tool, building growth through genuine relationships, expanding marketing beyond paid social, and so much more!
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On this episode of Honest Ecommerce, we have Kirsten Maitland, a U.S. Navy veteran turned Microsoft agile coach who leveraged her tech innovation expertise to co-found Rebel Cheese, an award-winning Austin-based artisanal vegan cheese company backed by Shark Tank investor Mark Cuban. Rebel Cheese is revolutionizing plant-based dairy alternatives through traditional cheesemaking techniques and has earned national recognition from The New York Times.
We talk about validating a product through emotional connection, learning to sustain momentum after viral moments, turning online orders into lasting connections, and so much more!
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On this episode of Honest Ecommerce, we have Eugene Chew, Global Chief Operating Officer at BikesOnline.com, a leading DTC cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes.
We talk about recognizing the shift toward direct brand work, managing cash flow under market uncertainty, partnering with experts where specialization wins and so much more!
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On this episode of Honest Ecommerce, we have Jeremy Barker, the visionary behind Murphy Door, driving its growth from humble beginnings to becoming an industry leader, even earning the award for one of America’s Most Innovative Companies 2025 in Fortune!
We talk about managing expectations with transparency, leveraging partnerships to fuel growth, learning to test before scaling spend, and so much more!
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On this episode of Honest Ecommerce, we have Bradley Savage, Founder & CEO of Gardencup, a D2C meal subscription brand shipping nearly 2 million ultra-premium, ready-to-eat salads and produce snacks nationwide.
We talk about creating a product from personal need, gaining traction from influencer posts, finding right partners at each stage, and so much more!
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On this bonus episode of Honest Ecommerce, we have Yoav Oz & Shauli Mizrahi. Yoav and Shauli are the co-founders of Rep AI, an AI-powered conversational tool that unobtrusively guides shoppers through their journey, leading to better customer experiences and higher conversion rates while also resolving the vast majority of support inquiries.
We talk about bridging gaps between chatbots and consumers, training AI with millions of conversations, creating experiences that drive purchases, and so much more!
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On this episode of Honest Ecommerce, we have Joelle Weinand, founder of Nutcase Milk, the cashew-based chocolate milk brand taking on Nesquik with a cleaner, more sophisticated option built for adults.
We talk about launching nostalgia as a premium product, highlighting the power of simple ideas, asking founders for advice directly, and so much more!
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In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we’re tackling a hard truth: 99 percent of…
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On this episode of Honest Ecommerce, we have Allison Luvera and Lauren De Niro Pipher, co-founders of Juliet Wine, a brand reimagining boxed wine with award-winning California varietals in eco-friendly cylindrical packaging. Allison is an award-winning brand builder and founding member of the Alternative Packaging Alliance, and Lauren brings nearly two decades of sales and brand growth experience from Virgin Galactic, Uber, and Douglas Elliman.
We talk about reframing consumer perceptions of boxed wine, testing multiple price points before scaling, making decisions to drive progress forward, and so much more!
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