CommerceTracks

Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

March 2, 2026 00:43:24 0 Comments

On this episode of Honest Ecommerce, we have Julian Tcherassi, the founder & CEO of Magiktea. Magiktea is the first USDA Organic & Wildlife Friendly palo azul tea company that is now available in over 1000 health food stores nationwide.

We talk about spotting an opportunity from personal experience, offering consignment as visibility strategy, learning advertisement tactics from founders, and so much more!

Honest ECommerce

Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

00:00 / 00:43:24

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

February 23, 2026 00:28:57 0 Comments

On this episode of Honest Ecommerce, we have Eliah Thanhauser. Eliah is the Co-Founder and President of North Spore, a mushroom log spawns and supplies retailer.

We talk about creating educational content to attract buyers, putting in the work to earn attention, building trust in a skeptical market, and so much more!

Honest ECommerce

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

00:00 / 00:28:57

The Unofficial Shopify Podcast | Episode 608: Why This Agency Dropped Paid Media (And Got Bigger)

February 17, 2026 Lee Bissonnette 01:17:09 0 Comments

Quit paid media. Focused on what works. Got bigger.

The Unofficial Shopify Podcast

The Unofficial Shopify Podcast | Episode 608: Why This Agency Dropped Paid Media (And Got Bigger)

00:00 / 01:17:09

Honest ECommerce | Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

February 16, 2026 00:40:02 0 Comments

On this episode of Honest Ecommerce, we have Irene Chen and Matthew Grenby. Irene and Matt are the co-founders of Parker Thatch, a luxury product brand for everyday ease and elegance.

We talk about applying corporate training to startups, standardizing core products for efficiency, rebranding for clarity and customer reach, and so much more!

Honest ECommerce

Honest ECommerce | Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

00:00 / 00:40:02

Honest ECommerce | Regaining Brand Clarity After Trend Overload | Demi Marchese | 12th Tribe

April 14, 2025 00:16:46 0 Comments

On this episode of Honest Ecommerce, we have Demi Marchese, Founder and Head of Brand at 12th Tribe.

We talk about how she scaled brand voice using AI, built systems to support sustainable growth, stayed focused through trend overload, and empowered her team to drive toward a 9-figure business and so much more!

Honest ECommerce

Honest ECommerce | Regaining Brand Clarity After Trend Overload | Demi Marchese | 12th Tribe

00:00 / 00:16:46

Honest ECommerce | Investing in Product Before Spending on Growth | Robert Cardiff | Laundry Sauce

April 7, 2025 00:24:15 0 Comments

On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.

We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!

Honest ECommerce | Creating Brand Experiences Beyond Ecommerce | Jiake Liu | Outer

March 31, 2025 00:27:08 0 Comments

On this episode of Honest Ecommerce, we have Jiake Liu, Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces.

We talk about reinventing outdoor living, what life after Shark Tank has been like, the power of crowdsourced showrooms, and so much more!

Honest ECommerce | Turning Returns Into Business Insights | Michael Hughes | PlushBeds

March 24, 2025 00:32:21 0 Comments

On this episode of Honest Ecommerce, we have Michael Hughes, Founder & CEO of PlushBeds, a leading direct-to-consumer brand specializing in natural and organic mattresses.

We talk about manufacturing your own products, the challenges of scaling a luxury mattress brand, building one of the largest importers of organic latex in the U.S., and so much more!

Honest ECommerce | Making Your Brand Easy to Reach | Aman Advani | Ministry of Supply

March 17, 2025 00:23:44 0 Comments

On this episode of Honest Ecommerce, we have Aman Advani, CEO and Co-Founder of Ministry of Supply.

We talk about science and engineering revolutionizing apparel, what it means to be a “good” brand in today’s market, how supply chain strategy impacts Ecommerce success, the future of wearable technology and so much more!

Honest ECommerce | Turning Customers Into Your Best Marketers | Brandon Horoho | Montana Knife Company

March 10, 2025 00:27:41 0 Comments

On this episode of Honest Ecommerce, we have Brandon Horoho Co-Founder, VP, and CMO of Montana Knife Company (MKC).

We talk about why they started MKC, how it stands out from other knife companies, the story behind their unique VIP program, and the key metrics that drive their business, and so much more!

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