Jordan Nathan is the Founder and CEO of Caraway, the disruptive, non-toxic and thoughtfully-designed home brand known for its colorful ceramic cookware. Prior to launching Caraway, Jordan was instrumental in the rebranding of Vremi (owned by Aterian, NASDAQ-ATER), where he successfully launched over 200 kitchen products in 18 months that sold into over 1 million homes, and was promoted to CEO of Vremi. 

Jordan’s unique experience in the home goods industry as well as his commitment to non-toxic, design-forward, color-rich products allow Caraway to set the standard for quality cookware and design. As a data-driven entrepreneur, Jordan is passionate about letting social-listening drive new product innovations for the brand to expand beyond the kitchen. 

Jordan graduated Magna Cum Laude from Colby College in Consumer Psychology and was awarded Forbes 30 Under 30 in 2018.

In This Conversation We Discuss:

• [00:00] Intro
• [01:30] Learning concrete business operations on the job
• [04:10] Navigating the challenges of corporate ownership
• [06:54] Callouts
• [07:04] Transitioning from employee to solo founder
• [08:30] Reframing rejection to strategic referrals
• [11:28] Sponsor: Klaviyo
• [13:34] Recruiting top-tier talent to an early-stage idea
• [16:42] Targeting alternative lifestyle niches for growth
• [18:48] Sponsor: Intelligems
• [20:17] Expanding into new digital sales channels
• [22:26] Prioritizing customer convenience for store platforms
• [23:57] Sponsor: eFulfillment
• [24:55] Building business momentum around retail cycles
• [25:49] Designing Ecommerce for lasting profitability

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Ceramic non-stick cookware carawayhome.com/
• Follow Jordan Nathan linkedin.com/in/jordannathanprofile
• Migrate and grow more klaviyo.com/honest
• Book a demo today at intelligems.io/
• Lower your shipping cost today efulfillmentservice.com/honest/

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