Revenue climbing, dashboards green, bank account still running dry—Shopify brands can have an 8x ROAS and still lose $100K a month. In this episode, Adam Callinan, CEO of Pentane and co-founder of the $60M Bottlekeeper brand, breaks down: Why ad platform metrics are always missing context—and how hidden fixed and variable costs quietly destroy margins…
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On this episode of Honest Ecommerce, we have Julian Tcherassi, the founder & CEO of Magiktea. Magiktea is the first USDA Organic & Wildlife Friendly palo azul tea company that is now available in over 1000 health food stores nationwide.
We talk about spotting an opportunity from personal experience, offering consignment as visibility strategy, learning advertisement tactics from founders, and so much more!
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Shopify brands are stacking AI tools and wasting money. If you’re not sure what to actually spend on AI at your revenue stage, this episode cuts through the noise. In this solo episode, Steve breaks down: A stage-by-stage AI investment framework from under $500K to $50M+ in annual revenue with realistic monthly budget ranges Why…
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On this episode of Honest Ecommerce, we have Eliah Thanhauser. Eliah is the Co-Founder and President of North Spore, a mushroom log spawns and supplies retailer.
We talk about creating educational content to attract buyers, putting in the work to earn attention, building trust in a skeptical market, and so much more!
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Blind discounting is quietly destroying your Shopify margins—even when customers were already ready to buy. In this episode, Muhammed Tüfekyapan, founder of Growth Suite, breaks down: Why “walkaway customers” and dedicated buyers need completely different treatment—and how behavior tracking tells them apart in real time How single-use discount codes that truly expire stop coupon leakage…
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On this episode of Honest Ecommerce, we have Irene Chen and Matthew Grenby. Irene and Matt are the co-founders of Parker Thatch, a luxury product brand for everyday ease and elegance.
We talk about applying corporate training to startups, standardizing core products for efficiency, rebranding for clarity and customer reach, and so much more!
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Six-month window to rank in AI search before enterprises catch up—if your Shopify brand isn’t showing up in ChatGPT or Perplexity product recommendations yet, this is your roadmap. In this episode, Ivan Slobodin, Director of Product at Searchable.com, breaks down: Why the next 6-12 months offer a rare chance to rank alongside Nike and Sony…
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On this episode of Honest Ecommerce, we have Kate Voyten. Kate is the SVP of Commercial Operations at Cadence OTC.
We talk about meeting customers’ urgent health needs, navigating advertising in regulated industries, investing upfront to avoid costly rework, and so much more!
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DTC brands struggling in 2025: there’s a $5.9 trillion wholesale opportunity you’re missing while chasing the $1.3 trillion online market. In this episode, Meghann Butcher, founder of RepSpark, breaks down: How 80,000+ retailers actively discover and order from emerging brands through B2B platforms The operational backbone that turns chaotic wholesale order management into automated fulfillment…
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On this episode of Honest Ecommerce, we have Laura Andersen. She is the owner and managing director of AlumiTubs.
We talk about applying career skills to a new venture, balancing careers while building a startup, adding value without reinventing the wheel, and so much more!
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