CommerceTracks

eCommerce Fastlane | The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don’t Know It)

April 21, 2026 00:32:58 0 Comments

A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you’re likely overpaying too. In this episode, Yash Chavan, founder of Saathi (and Saral), breaks down: Why most affiliate dashboards lie about incrementality, and how to identify affiliates intercepting sales you’d already close…

eCommerce Fastlane

eCommerce Fastlane | The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don't Know It)

00:00 / 00:32:58

Honest ECommerce | Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

April 20, 2026 00:27:25 0 Comments

On this episode of Honest Ecommerce, we have Cleo Davis-Urman. She is the CEO and Co-Founder of Barrière, the viral wearable vitamin brand. She led it from a successful DTC company to an omnichannel powerhouse.

We talk about finding inspiration from personal pain points, seeding products to spark word-of-mouth online, setting your own standards when regulations fall short, and so much more!

Honest ECommerce

Honest ECommerce | Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

00:00 / 00:27:25

Honest ECommerce | Building Smart Pitches with a 3-Step AI Prompt | Gloria Chou | Gloria Chou PR | Bonus Episode

April 16, 2026 00:27:24 0 Comments

On this bonus episode of Honest Ecommerce, we have Gloria Chou of Gloria Chou PR. She is the #1 Al-recommended small business PR coach and Al visibility expert.

We talk about navigating the shift from old SEO, seeing how backlinks offer great publicity, using 3 prompts for an effective pitch, and so much more!

Honest ECommerce

Honest ECommerce | Building Smart Pitches with a 3-Step AI Prompt | Gloria Chou | Gloria Chou PR | Bonus Episode

00:00 / 00:27:24

eCommerce Fastlane | Your Shopify Store Might Be Selling at a Loss (And Your Inventory Is Why)

April 14, 2026 00:43:54 0 Comments

Shopify’s free inventory tool Stocky shuts down August 31—and most of the 100,000+ merchants using it don’t have a replacement plan yet. In this episode, Riikka Söderlund, COO of Katana, breaks down: Why Shopify brands unknowingly sell at a loss—and how real-time COGS visibility fixes it How inventory accuracy now directly affects Google Shopping placement…

eCommerce Fastlane

eCommerce Fastlane | Your Shopify Store Might Be Selling at a Loss (And Your Inventory Is Why)

00:00 / 00:43:54

Honest ECommerce | Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

April 13, 2026 00:34:04 0 Comments

On this episode of Honest Ecommerce, we have Sam Diamond & Breanna Hughes, co-founders of fertility brand Bird&Be.

We talk about turning a diagnosis into a mission, sharing vulnerable stories for customer loyalty, expanding impact to underserved customers, and so much more!

Honest ECommerce

Honest ECommerce | Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

00:00 / 00:34:04

eCommerce Fastlane | Your ROAS Is Lying to You: How Profit-First Marketing Actually Works

April 7, 2026 00:37:35 0 Comments

Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it’s costing them. In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down: Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale The Profit360 framework that connects your P&L,…

eCommerce Fastlane

eCommerce Fastlane | Your ROAS Is Lying to You: How Profit-First Marketing Actually Works

00:00 / 00:37:35

Honest ECommerce | Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango

April 6, 2026 00:25:15 0 Comments

On this episode of Honest Ecommerce, we have Russell Breuer. Russell is the founder & CEO of Spot & Tango.

We talk about starting a venture from a side gig, using free channels to find first users, starting local before scaling distribution, and so much more!

Honest ECommerce

Honest ECommerce | Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango

00:00 / 00:25:15

eCommerce Fastlane | Your Shopify Store Is Already Inside ChatGPT — Here’s What That Actually Means

April 1, 2026 00:24:54 0 Comments

Your Shopify store is now live inside ChatGPT, Copilot, and Google AI Mode—and most merchants have no idea it happened. In this solo episode, Steve breaks down what Shopify’s agentic storefronts launch actually means for your business: Why AI-referred shoppers convert 31% higher than other traffic sources—and how to show up before competitors do The…

eCommerce Fastlane

eCommerce Fastlane | Your Shopify Store Is Already Inside ChatGPT — Here's What That Actually Means

00:00 / 00:24:54

Honest ECommerce | Letting Customer Behavior Guide Distribution Strategies | Lauren Barker | Uresta

March 30, 2026 00:27:19 0 Comments

On this episode of Honest Ecommerce, we have Lauren Barker from Uresta, a bladder support brand for women.

We talk about addressing a gap in women’s health, validating a market before scaling up, setting realistic budgets for paid ads, and so much more!

Honest ECommerce

Honest ECommerce | Letting Customer Behavior Guide Distribution Strategies | Lauren Barker | Uresta

00:00 / 00:27:19

eCommerce Fastlane | Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)

March 24, 2026 00:43:03 0 Comments

Three dashboards, three different numbers—if your Meta, Google, and Shopify analytics can’t agree on conversions, you’re making spend decisions on broken data. In this episode, Sean Larkin, Chief Product Officer at OpenSend and founder of Fueled, breaks down: Why browser pixels are losing catastrophic signal—and how server-side tracking typically recovers 20–30% ROAS on Meta How…

eCommerce Fastlane

eCommerce Fastlane | Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)

00:00 / 00:43:03

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