Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Your Black Friday Popup Discount Is Probably Too Big

October 15, 2026

Season 9

Episode 492

00:41:14

eCommerce Fastlane

eCommerce Fastlane | Your Black Friday Popup Discount Is Probably Too Big

00:00 / 00:41:14

Your Black Friday popup discount is probably too big: for Shopify brands, 10% email offers beat 15% on signups and revenue per visitor.

In this episode, Taras Talimonchuk, CMO at Claspo, breaks down:

Why offers of 10% or less converted at 7% versus 6% for 11% to 15%, with more revenue per visitor
How to match popups to shopping intent so paid, organic, and blog traffic each get the right offer
Using agentic AI to run popup A/B tests and build custom games without a developer

Whether you’re doing $20K months or $20M years, this conversation delivers strategies you can test before Black Friday.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-492/

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💼 LinkedIn: https://www.linkedin.com/in/shutt/
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