e-commerce

Selling on Shopify, Amazon, and wholesale but still running inventory from spreadsheets? That disconnect is quietly costing your product brand time, money, and customers. In this episode, Ben Hussey, Co-CEO at Katana, breaks down: – Why connected multichannel starts with one source of truth for stock, orders, and available-to-sell inventory– How Katana customers cut order…

eCommerce Fastlane

eCommerce Fastlane | Multichannel Inventory: What Breaks When Shopify, Amazon, And TikTok Stop Talking

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00:00 / 00:44:21

Sold out does not have to mean lost sales. Out-of-stock product pages leak demand every week that Shopify brands could capture with preorders. In this episode, Sandesh Kulai, CEO of STOQ, breaks down: Why batching back in stock alerts to your actual restock quantity beats notifying the entire waitlist When to collect full payment upfront…

eCommerce Fastlane

eCommerce Fastlane | Pre-Orders And Back In Stock Alerts: Restocked 500, Emailed 10,000

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00:00 / 00:45:18

Your Shopify store’s revenue isn’t what buyers pay for. After 72 acquisitions, here’s what actually sets your exit valuation. In this episode, Bawar Ahmad, founder at eComma, breaks down: Why founder dependency caps valuation, and the two-week holiday test buyers use to measure it The profit band that gets real offers, $100K to $2.5M a…

eCommerce Fastlane

eCommerce Fastlane | The 2-Week Holiday Test That Decides What Your Store Is Worth

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00:00 / 00:55:06

Most Shopify brands hire offshore for the wrong reason, and it often costs them double what they think they’re saving. In this episode, Nicolas Bivero, CEO and co-founder of Penbrothers, breaks down: Why chasing the cheapest labor costs brands more, and what cost efficiency looks like instead The 6-month Hypercare framework Penbrothers uses to onboard…

eCommerce Fastlane

eCommerce Fastlane | How To Know If You're Ready To Hire Offshore

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00:00 / 00:52:40

AI search drives just 1 to 5% of your traffic today, but it converts far better than the rest. Here’s how Shopify brands get recommended. In this episode, Robert Langenback, President and COO at Eight Oh Two, breaks down: Why LLM traffic converts nearly as well as branded search, and why it’s up 1,200% year…

eCommerce Fastlane

eCommerce Fastlane | Your Products Have Beautiful Names. AI Has No Idea What They Are.

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00:00 / 00:52:41

De minimis is gone and tariffs are squeezing Shopify brands manufacturing overseas, but cash flow is still the real bottleneck. In this episode, Izzy Rosenzweig, CEO & Founder at Portless, breaks down: Why cutting inventory from 6 months down to 4 to 6 weeks can free up hundreds of thousands in cash How eliminating stockouts…

eCommerce Fastlane

eCommerce Fastlane | Why Your Best Sales Month Might Be Draining Your Cash

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00:00 / 00:32:08

AI assistants don’t care what page you rank on. They care whether your Shopify product data is structured to be found. In this episode, Morten Poulsen, founder and CEO of Plytix, breaks down: Why content led growth expands on SEO instead of replacing it, and what actually changes How FAQs, use cases, and structured attributes…

eCommerce Fastlane

eCommerce Fastlane | Get Found in ChatGPT and Claude, Not Just Google: The Content-Led Growth Playbook

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00:00 / 00:51:41

Bigger discounts don’t win. Shopify brands offering 10% off in email pop-ups see better revenue per visitor than those offering 15%. In this episode, Taras Talimonchuk, CMO at Claspo, breaks down what billions of pop-up views reveal: Why steeper discounts lift opt-ins but attract discount hunters who erode revenue per visitor The 3% opt-in ceiling…

eCommerce Fastlane

eCommerce Fastlane | Billions of Popup Views Later: What Actually Converts Anonymous Traffic

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00:00 / 00:41:58

Your AI tools don’t actually know your ecommerce business, and that’s why the answers sound confident but the numbers are wrong. In this episode, Bryan Mahoney, former Glossier CTO and now Co-Founder & CEO of Chord, breaks down: Why a data context layer can make your existing AI tools up to 5x more effective without…

eCommerce Fastlane

eCommerce Fastlane | Glossier's Former CTO on Why Your AI Doesn't Actually Know Your Business

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00:00 / 00:46:20

Counterfeiters can now clone your Shopify product, listing, and website in minutes using AI, and most brands never see the revenue leak coming. In this episode, Mario Simonyan, founding attorney at ESQgo, breaks down: Why unauthorized sellers and buy box hijackers start eating your revenue once you cross $5M and expand into retail How AI…

eCommerce Fastlane

eCommerce Fastlane | Copycats Are Stealing 20% of Your Revenue and AI Just Made It Worse

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00:00 / 00:38:45