Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Your Products Have Beautiful Names. AI Has No Idea What They Are.

August 4, 2026

Season 9

Episode 480

00:52:41

eCommerce Fastlane

eCommerce Fastlane | Your Products Have Beautiful Names. AI Has No Idea What They Are.

00:00 / 00:52:41

AI search drives just 1 to 5% of your traffic today, but it converts far better than the rest. Here’s how Shopify brands get recommended.

In this episode, Robert Langenback, President and COO at Eight Oh Two, breaks down:

Why LLM traffic converts nearly as well as branded search, and why it’s up 1,200% year over year
The product page miss: naming products “the Emma” instead of calling a shirt a shirt
Why collection pages, not product pages, capture buyers who have not picked a brand yet

Whether you’re doing $50K months or $10M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-480/

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🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/