Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Pre-Orders And Back In Stock Alerts: Restocked 500, Emailed 10,000

August 25, 2026

Season 9

Episode 483

00:45:18

eCommerce Fastlane

eCommerce Fastlane | Pre-Orders And Back In Stock Alerts: Restocked 500, Emailed 10,000

00:00 / 00:45:18

Sold out does not have to mean lost sales. Out-of-stock product pages leak demand every week that Shopify brands could capture with preorders.

In this episode, Sandesh Kulai, CEO of STOQ, breaks down:

Why batching back in stock alerts to your actual restock quantity beats notifying the entire waitlist
When to collect full payment upfront versus a deposit, and what Shopify Payments requires
How waitlist and preorder data tells you what to reorder before your next purchase order

Whether you’re doing $20K months or $2M months, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-483/

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💼 LinkedIn: https://www.linkedin.com/in/shutt/
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