Your strongest Meta ads signal is sitting in Shopify, not the pixel, and most brands are leaving it untapped. In this episode, Tiago Costa, co-founder and CEO of FULLVENUE (the team behind Clustie), breaks down: The two AI-built audiences Clustie pushes into Meta: high-propensity buyers and 30-day LTV predictions Why first-party Shopify data beats pixel…
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Scaling your Shopify brand to Amazon, Walmart, or TikTok Shop with revenue climbing but profit flat? You’ve hit the freelancer fragmentation trap. In this episode, Saad Sohail Khan, founder and CEO of Spectrum BPO, breaks down: Why the typical “PPC freelancer here, listing person there” stack quietly kills margins past $40K/month How an in-house team…
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Out of millions of Shopify merchants, only 30 went live with OpenAI’s Instant Checkout before it got killed six months later. Here’s what actually happened with agentic commerce, and what to do about it. In this solo episode, Steve breaks down: The foundational gap that doomed Instant Checkout from day one (OpenAI launched without solving…
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A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you’re likely overpaying too. In this episode, Yash Chavan, founder of Saathi (and Saral), breaks down: Why most affiliate dashboards lie about incrementality, and how to identify affiliates intercepting sales you’d already close…
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Shopify’s free inventory tool Stocky shuts down August 31—and most of the 100,000+ merchants using it don’t have a replacement plan yet. In this episode, Riikka Söderlund, COO of Katana, breaks down: Why Shopify brands unknowingly sell at a loss—and how real-time COGS visibility fixes it How inventory accuracy now directly affects Google Shopping placement…
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Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it’s costing them. In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down: Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale The Profit360 framework that connects your P&L,…
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Your Shopify store is now live inside ChatGPT, Copilot, and Google AI Mode—and most merchants have no idea it happened. In this solo episode, Steve breaks down what Shopify’s agentic storefronts launch actually means for your business: Why AI-referred shoppers convert 31% higher than other traffic sources—and how to show up before competitors do The…
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Three dashboards, three different numbers—if your Meta, Google, and Shopify analytics can’t agree on conversions, you’re making spend decisions on broken data. In this episode, Sean Larkin, Chief Product Officer at OpenSend and founder of Fueled, breaks down: Why browser pixels are losing catastrophic signal—and how server-side tracking typically recovers 20–30% ROAS on Meta How…
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Revenue rising, profit shrinking? Your Shopify brand may have a profitability problem disguised as a growth problem. In this episode, Ben Dyer, Head of Growth at Webtopia — managing $100M+ in ad spend for D2C brands — breaks down: Why ROAS is a vanity metric — and what contribution margin and CAC actually reveal about…
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Your email list generates $0.08 per subscriber on average—but Shopify brands with the right retention system are hitting $0.40. In this episode, Tris Dyer, founder of Oaks Email Studio, a boutique Klaviyo retention agency, breaks down: Why retention is a financial discipline—and why tracking revenue per recipient (not open rates) reveals what’s actually broken The…
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