Your Black Friday popup discount is probably too big: for Shopify brands, 10% email offers beat 15% on signups and revenue per visitor. In this episode, Taras Talimonchuk, CMO at Claspo, breaks down: Why offers of 10% or less converted at 7% versus 6% for 11% to 15%, with more revenue per visitor How to…
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AI shoppers land on your Shopify product page with one question left, and if you can’t answer it, they go back to ChatGPT. In this solo episode, I break down: The five questions shoppers still have after ChatGPT, from “does it come in red?” to “will it arrive by Christmas?” A free fix for each…
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Shopify flagged the order as high risk. Cancel it or ship it? For most Shopify brands, that guess is quietly costing real revenue, and BFCM is about to multiply it. In this episode, Trevor Miller, Senior Account Executive at ClearSale, breaks down: * Why false declines, not chargebacks, are the fraud number most merchants can’t…
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About 73% of declined orders are good customers, so your Shopify fraud rules may be rejecting buyers you paid to acquire. In this episode, Nicole Jass, SVP of Enterprise Strategy at Signifyd, breaks down: How to spot fraud beyond checkout, from card testing and account takeover to loyalty point theft and return abuse The signals…
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Up to 90% of affiliate applications add no value, yet paid search partners drive six figures a month for scaling DTC brands. In this episode, Joshua Kennedy, founder of Imagine Marketing, breaks down: Why paid search review sites beat PR hits, with one affiliate partner driving $120K a month for a single brand How $5,000…
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Shopify retargeting stuck on one channel? A 4-person brand hit 35x ROAS running ads across social, email, and display. In this episode, Lizzie Chapman, VP of Technology Partnerships and Channels at AdRoll, breaks down: Why cutting brand awareness spend can double your recovery time, and how it feeds your retargeting funnel How a $1,500 product…
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Shoppers often choose your product on a comparison site before reaching Amazon or Shopify, and most brands never see it. In this episode, Tigran Egoyan, Founder and Chief Growth Officer at BestChoice.guide, breaks down: Why Microsoft Ads converted two to three times better than Google for high intent desktop shoppers The dynamic landing page tactic…
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Weak product images cost Shopify brands sales every day, and agencies charge $3,000 per listing to fix them. In this episode, Monte Desai, co-founder of Pixii, breaks down: How one listing URL becomes seven optimized visuals in three minutes, then scales to 500 products The AIDA image sequence that carries a shopper from attention to…
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Selling on Shopify, Amazon, and wholesale but still running inventory from spreadsheets? That disconnect is quietly costing your product brand time, money, and customers. In this episode, Ben Hussey, Co-CEO at Katana, breaks down: – Why connected multichannel starts with one source of truth for stock, orders, and available-to-sell inventory– How Katana customers cut order…
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Sold out does not have to mean lost sales. Out-of-stock product pages leak demand every week that Shopify brands could capture with preorders. In this episode, Sandesh Kulai, CEO of STOQ, breaks down: Why batching back in stock alerts to your actual restock quantity beats notifying the entire waitlist When to collect full payment upfront…
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