Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

Website

eCommerce Fastlane | The Cheap Ad Inventory Everyone’s Ignoring While They Fight Over TikTok

September 22, 2026

Season 9

Episode 487

00:39:18

eCommerce Fastlane

eCommerce Fastlane | The Cheap Ad Inventory Everyone's Ignoring While They Fight Over TikTok

00:00 / 00:39:18

Shopify retargeting stuck on one channel? A 4-person brand hit 35x ROAS running ads across social, email, and display.

In this episode, Lizzie Chapman, VP of Technology Partnerships and Channels at AdRoll, breaks down:

Why cutting brand awareness spend can double your recovery time, and how it feeds your retargeting funnel
How a $1,500 product with a long buying journey earned 44.5x ROAS on cart abandonment
How to build first-party data from discount codes, newsletters, and purchases so prospecting keeps working as tracking tightens

Whether you’re doing $30K months or $30M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-487/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/