eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...


All Episodes

eCommerce Fastlane | Your ROAS Is Green. Your Bank Account Isn’t. Here’s Why.

Revenue climbing, dashboards green, bank account still running dry—Shopify brands can have an 8x ROAS and still lose $100K a month.  In this episode, Adam Callinan, CEO of Pentane...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Your ROAS Is Green. Your Bank Account Isn't. Here's Why.
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eCommerce Fastlane | How Much Should You Actually Spend on AI? A Revenue-Stage Framework for Shopify Brands

Shopify brands are stacking AI tools and wasting money. If you’re not sure what to actually spend on AI at your revenue stage, this episode cuts through the noise....

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | How Much Should You Actually Spend on AI? A Revenue-Stage Framework for Shopify Brands
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eCommerce Fastlane | Stop Giving Discounts To Customers Who Were Already Going To Buy

Blind discounting is quietly destroying your Shopify margins—even when customers were already ready to buy. In this episode, Muhammed Tüfekyapan, founder of Growth Suite, breaks down: Why “walkaway customers”...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Stop Giving Discounts To Customers Who Were Already Going To Buy
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eCommerce Fastlane | Why Your Best Content Is Invisible in AI Search (And How to Fix It)

Six-month window to rank in AI search before enterprises catch up—if your Shopify brand isn’t showing up in ChatGPT or Perplexity product recommendations yet, this is your roadmap. In...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Why Your Best Content Is Invisible in AI Search (And How to Fix It)
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eCommerce Fastlane | Why Your $100 DTC Orders Can’t Compete with $10K Wholesale Relationships

DTC brands struggling in 2025: there’s a $5.9 trillion wholesale opportunity you’re missing while chasing the $1.3 trillion online market. In this episode, Meghann Butcher, founder of RepSpark, breaks...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Why Your $100 DTC Orders Can't Compete with $10K Wholesale Relationships
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eCommerce Fastlane | Why Alibaba Shows You The Wrong Suppliers First (And What Top Brands Do Instead)

Alibaba makes 90% of revenue from supplier advertising—meaning the factories you see first simply paid the most to rank there. In this episode, discover: Why Alibaba’s pay-to-rank model keeps...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Why Alibaba Shows You The Wrong Suppliers First (And What Top Brands Do Instead)
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eCommerce Fastlane | 162,000 Discount Codes Analyzed: The Unique Strategy That’s Secretly Driving Shopify’s Top Brands

Most Shopify stores are bleeding margin with generic discount codes that get scraped, shared, and abused—while missing the strategic segmentation that actually drives conversions. In this episode, discover: How...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | 162,000 Discount Codes Analyzed: The Unique Strategy That's Secretly Driving Shopify's Top Brands
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eCommerce Fastlane | Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

When Facebook shows 50 sales, Google Analytics shows 35, and Shopify shows 68 — which number do you trust to scale profitably? In this episode, discover: How server-side tracking...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Why Shopify Brands Need a Data Layer (Not Just Better Tracking)
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eCommerce Fastlane | The Hidden Nexus Trap Costing Shopify Sellers Thousands

Most Shopify sellers have no idea they’re breaking tax laws until it’s too late—and the penalties are brutal. In this episode, discover: Four types of nexus that trigger tax...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | The Hidden Nexus Trap Costing Shopify Sellers Thousands
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eCommerce Fastlane | Why Conversion Rate Is a Vanity Metric (And the 4 Numbers That Actually Matter)

Most CRO agencies chase test velocity while your conversion problems go undiagnosed—here’s the research framework that changes everything. In this episode, discover: Why 80% of optimization work should happen...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Why Conversion Rate Is a Vanity Metric (And the 4 Numbers That Actually Matter)
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eCommerce Fastlane | Why 56% of Searches Now Skip Your Store—And How to Show Up in AI Answers

AI is reshaping customer discovery, and if you’re not showing up in ChatGPT or Perplexity recommendations, you’re invisible. In this episode, discover: Why Answer Engine Optimization (AEO) matters now—AI...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Why 56% of Searches Now Skip Your Store—And How to Show Up in AI Answers
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eCommerce Fastlane | Inside BFCM 2025: What ShipBob Saw Across Millions Of Orders (And What Brands Need to Know for 2026)

Shopify merchants generated $14 billion over BFCM weekend—but the real test starts now with fulfillment execution and operational strategy. In this episode, discover: Why apparel, beauty, and toys grew...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Inside BFCM 2025: What ShipBob Saw Across Millions Of Orders (And What Brands Need to Know for 2026)
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eCommerce Fastlane | 1-Hour Delivery Meets Bulletproof Hardware: Shopify Winter Editions 2026

Bluetooth scanners failing during your busiest checkout rush is about to become a problem of the past. In this episode, discover: How Shopify’s new POS Hub eliminates the wireless...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | 1-Hour Delivery Meets Bulletproof Hardware: Shopify Winter Editions 2026
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eCommerce Fastlane | The $250K Problem Hiding In Your Warehouse Corner

Most DTC brands lose 15-30% of their margin to return processing mistakes they don’t even know they’re making. In this episode, discover: Why the “chaos corner” in your warehouse...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | The $250K Problem Hiding In Your Warehouse Corner
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eCommerce Fastlane | AI Agents That Actually Work: How DTC Brands Save 200+ Hours Monthly (Without Engineers)

Most e-commerce teams are drowning in manual work that AI should be handling—but there’s a massive gap between AI hype and AI that actually works. In this episode, discover:...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | AI Agents That Actually Work: How DTC Brands Save 200+ Hours Monthly (Without Engineers)
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