eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

eCommerce Fastlane | The Hidden Cost of Fraud Protection: Good Orders You’re Declining Before BFCM

eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | The Hidden Cost of Fraud Protection: Good Orders You’re Declining Before BFCM
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Shopify flagged the order as high risk. Cancel it or ship it? For most Shopify brands, that guess is quietly costing real revenue, and BFCM is about to multiply it.

In this episode, Trevor Miller, Senior Account Executive at ClearSale, breaks down:

* Why false declines, not chargebacks, are the fraud number most merchants can’t quote
* How a one point lift in legitimate approvals on $20M in sales can add up to $200K in order value
* Where Shopify Protect stops and a second human review picks up the gray area orders
* Why January is the “report card month” for every holiday fraud decision you make right now

Selling higher-ticket products, shipping internationally, or canceling more “risky” orders than you’d like? This one’s for you. Trevor also shares one number to pull before Black Friday, plus a listener-only offer from ClearSale in the show notes.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-490/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/