Shopify flagged the order as high risk. Cancel it or ship it? For most Shopify brands, that guess is quietly costing real revenue, and BFCM is about to multiply it. In this episode, Trevor Miller, Senior Account Executive at ClearSale, breaks down: * Why false declines, not chargebacks, are the fraud number most merchants can’t…
Read More
About 73% of declined orders are good customers, so your Shopify fraud rules may be rejecting buyers you paid to acquire. In this episode, Nicole Jass, SVP of Enterprise Strategy at Signifyd, breaks down: How to spot fraud beyond checkout, from card testing and account takeover to loyalty point theft and return abuse The signals…
Read More
Up to 90% of affiliate applications add no value, yet paid search partners drive six figures a month for scaling DTC brands. In this episode, Joshua Kennedy, founder of Imagine Marketing, breaks down: Why paid search review sites beat PR hits, with one affiliate partner driving $120K a month for a single brand How $5,000…
Read More
Shopify retargeting stuck on one channel? A 4-person brand hit 35x ROAS running ads across social, email, and display. In this episode, Lizzie Chapman, VP of Technology Partnerships and Channels at AdRoll, breaks down: Why cutting brand awareness spend can double your recovery time, and how it feeds your retargeting funnel How a $1,500 product…
Read More
Shoppers often choose your product on a comparison site before reaching Amazon or Shopify, and most brands never see it. In this episode, Tigran Egoyan, Founder and Chief Growth Officer at BestChoice.guide, breaks down: Why Microsoft Ads converted two to three times better than Google for high intent desktop shoppers The dynamic landing page tactic…
Read More
Weak product images cost Shopify brands sales every day, and agencies charge $3,000 per listing to fix them. In this episode, Monte Desai, co-founder of Pixii, breaks down: How one listing URL becomes seven optimized visuals in three minutes, then scales to 500 products The AIDA image sequence that carries a shopper from attention to…
Read More
Selling on Shopify, Amazon, and wholesale but still running inventory from spreadsheets? That disconnect is quietly costing your product brand time, money, and customers. In this episode, Ben Hussey, Co-CEO at Katana, breaks down: – Why connected multichannel starts with one source of truth for stock, orders, and available-to-sell inventory– How Katana customers cut order…
Read More
Sold out does not have to mean lost sales. Out-of-stock product pages leak demand every week that Shopify brands could capture with preorders. In this episode, Sandesh Kulai, CEO of STOQ, breaks down: Why batching back in stock alerts to your actual restock quantity beats notifying the entire waitlist When to collect full payment upfront…
Read More
Your Shopify store’s revenue isn’t what buyers pay for. After 72 acquisitions, here’s what actually sets your exit valuation. In this episode, Bawar Ahmad, founder at eComma, breaks down: Why founder dependency caps valuation, and the two-week holiday test buyers use to measure it The profit band that gets real offers, $100K to $2.5M a…
Read More
Most Shopify brands hire offshore for the wrong reason, and it often costs them double what they think they’re saving. In this episode, Nicolas Bivero, CEO and co-founder of Penbrothers, breaks down: Why chasing the cheapest labor costs brands more, and what cost efficiency looks like instead The 6-month Hypercare framework Penbrothers uses to onboard…
Read More
