Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Why 9 Out of 10 A/B Tests Fail (and How Shopify Brands Pick the Ones That Win)

October 20, 2026

Season 9

Episode 493

00:51:28

eCommerce Fastlane

eCommerce Fastlane | Why 9 Out of 10 A/B Tests Fail (and How Shopify Brands Pick the Ones That Win)

00:00 / 00:51:28

Nine out of ten A/B tests on Shopify stores lose to the original, so the win is picking the right test before BFCM.

In this episode, Jeffrey Lin, founder and CEO of ABConvert, breaks down:

Why raising your free shipping threshold can be a test you almost can’t lose, using your own order data
When every landing page sits at 2%, why small tweaks won’t move you and a new format will
The one test to run before BFCM code freeze, and how to choose it by your biggest unknown

Whether you’re doing $20K months or $20M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-493/

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💼 LinkedIn: https://www.linkedin.com/in/shutt/
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