Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...

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eCommerce Fastlane | Test Your Ads on Simulated Customers Before You Spend a Dollar This BFCM

October 27, 2026

Season 9

Episode 495

00:44:54

eCommerce Fastlane

eCommerce Fastlane | Test Your Ads on Simulated Customers Before You Spend a Dollar This BFCM

00:00 / 00:44:54

Test your Shopify ad creative on simulated customers before a dollar of ad spend, right as Black Friday CAC climbs.

In this episode, Tamera Montagna, founder and CEO of Clarvos, breaks down:

How 1,300 values-based consumer segments find likely buyers that age and gender targeting misses
Why testing creative against 50 simulated customers per segment beats letting Meta learn on your budget
How to launch a campaign in about an hour, with you approving every ad before it goes live

Whether you’re doing $1M or $10M a year, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-495/

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🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
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