CommerceTracks

Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

May 25, 2026 00:36:00 0 Comments

On this episode of Honest Ecommerce, we have Hilary Dubin and Caroline Vasquez Huber, the Co-Founders of Jones, a nicotine mint designed to support people in creating a healthier relationship with nicotine or quitting completely.

We talk about meeting potential customers where they are, maximizing personal networks for growth, adding modern value to traditional products and so much more!

Honest ECommerce

Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

00:00 / 00:36:00

Honest ECommerce | Maximizing Profitability Through Smart Product Engineering | Ethan Haber | Happy Habitats

May 18, 2026 00:22:30 0 Comments

On this episode of Honest Ecommerce, we have Ethan Haber, the CEO/Founder of the Hamster Ball Business, Happy Habitats, who started it from nothing and grew it to scale.

We talk about partnering with experienced agencies, persisting through buyer objections, maximizing cost efficiency in product design, and so much more!

Honest ECommerce

Honest ECommerce | Maximizing Profitability Through Smart Product Engineering | Ethan Haber | Happy Habitats

00:00 / 00:22:30

Honest ECommerce | Turning Customer Feedback Into Products That Doubled Sales | Tamara Coleman | Bark Bistro

March 16, 2026 00:27:53 0 Comments

On this episode of Honest Ecommerce, we have Tamara Coleman. Tamara is the founder of Bark Bistro who built one of the fastest-growing natural pet brands in the country.

We talk about leading a category by entering early, listening to customers to improve goods, learning while building the business, and so much more!

Honest ECommerce

Honest ECommerce | Turning Customer Feedback Into Products That Doubled Sales | Tamara Coleman | Bark Bistro

00:00 / 00:27:53

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

February 9, 2026 00:28:36 0 Comments

On this episode of Honest Ecommerce, we have Kate Voyten. Kate is the SVP of Commercial Operations at Cadence OTC.

We talk about meeting customers’ urgent health needs, navigating advertising in regulated industries, investing upfront to avoid costly rework, and so much more!

Honest ECommerce

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

00:00 / 00:28:36

Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

December 1, 2025 00:29:42 0 Comments

On this episode of Honest Ecommerce, we have Jennifer Peters. She is the Director of Direct to Consumer, Martech, and Digital Compliance at OLLY, a Unilever brand.

We talk about using D2C as a customer learning engine, reviving traditional marketing with modern tech, Focusing on product value over flashy design, and so much more!

Honest ECommerce

Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

00:00 / 00:29:42

Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop

July 14, 2025 00:26:05 0 Comments

On this episode of Honest Ecommerce, we have Stephanie Moyal. She is the co-founder of Troop, a wellness brand crafting functional mushroom gummies designed to make brain and body support both approachable and enjoyable. With a background that spans multiple career paths and a turning point sparked by a book on mushrooms, Stephanie turned personal curiosity into a fast-growing DTC business.

We talk about turning personal curiosity into a company, focusing efforts instead of chasing channels, growing stronger through personal challenges, and so much more!

Honest ECommerce

Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop

00:00 / 00:26:05

Honest ECommerce | Defining Success Before Launching Anything | Tim Wilson | facts & feelings | Bonus Episode

June 12, 2025 00:35:14 0 Comments

On this bonus episode of Honest Ecommerce, we have Tim Wilson, Head of Solutions at facts & feelings and co-host of the Analytics Power Hour podcast. Tim is an experienced analytics leader and the co-author of Analytics the Right Way, with over two decades helping brands turn complex data into clear, actionable strategy.

We talk about why most dashboards fail to drive decisions, how to apply “ladders of evidence” to validate marketing ideas, the overlooked role of human judgment in analytics, and so much more!

Honest ECommerce

Honest ECommerce | Defining Success Before Launching Anything | Tim Wilson | facts & feelings | Bonus Episode

00:00 / 00:35:14

Honest ECommerce | Growing a Brand With Zero Ecommerce Toolkits | Samantha Rose | Endless Commerce

June 9, 2025 00:42:47 0 Comments

On this episode of Honest Ecommerce, we have Sam Rose, founder of Endless Commerce and managing partner at Hologram Capital. Sam is a multi-exit founder and operator who turned firsthand frustrations with scaling DTC brands into a powerful commerce stack that helps multi-channel brands grow smarter and faster.

We talk about the challenges brands face when growing beyond DTC, acquiring and restructuring distressed but high-potential brands, enabling modern retail infrastructure, and so much more!

Honest ECommerce

Honest ECommerce | Growing a Brand With Zero Ecommerce Toolkits | Samantha Rose | Endless Commerce

00:00 / 00:42:47

Honest ECommerce | Using SEO Data to Drive Shopify Revenue Gains | Kai Davis | Double Your Ecommerce | Bonus Episode

May 8, 2025 00:27:24 0 Comments

On this bonus episode of Honest Ecommerce, we have Kai Davis, founder of Double Your Ecommerce and KeywordMagic.ai. Kai helps Shopify merchants increase their organic revenue with SEO, email, and content delivering bespoke strategies without the fluff or middlemen.

We talk about the biggest missed SEO opportunities Shopify stores face at the start of the year, how to plan a seasonal marketing calendar that actually drives traffic, why collection and product page refreshes should be a quarterly habit, and so much more!

Honest ECommerce

Honest ECommerce | Using SEO Data to Drive Shopify Revenue Gains | Kai Davis | Double Your Ecommerce | Bonus Episode

00:00 / 00:27:24

Honest ECommerce | Investing in Product Before Spending on Growth | Robert Cardiff | Laundry Sauce

April 7, 2025 00:24:15 0 Comments

On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.

We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!

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