Honest Ecommerce

All Episodes

Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

On this episode of Honest Ecommerce, we have Julian Tcherassi, the founder & CEO of Magiktea. Magiktea is the first USDA Organic & Wildlife Friendly palo azul tea company that is now available in over 1000 health food stores nationwide.

We talk about spotting an opportunity from personal experience, offering consignment as visibility strategy, learning advertisement tactics from founders, and so much more!

Honest ECommerce

Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

00:00 / 00:43:24

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

On this episode of Honest Ecommerce, we have Eliah Thanhauser. Eliah is the Co-Founder and President of North Spore, a mushroom log spawns and supplies retailer.

We talk about creating educational content to attract buyers, putting in the work to earn attention, building trust in a skeptical market, and so much more!

Honest ECommerce

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

00:00 / 00:28:57

Honest ECommerce | Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

On this episode of Honest Ecommerce, we have Irene Chen and Matthew Grenby. Irene and Matt are the co-founders of Parker Thatch, a luxury product brand for everyday ease and elegance.

We talk about applying corporate training to startups, standardizing core products for efficiency, rebranding for clarity and customer reach, and so much more!

Honest ECommerce

Honest ECommerce | Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

00:00 / 00:40:02

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

On this episode of Honest Ecommerce, we have Kate Voyten. Kate is the SVP of Commercial Operations at Cadence OTC.

We talk about meeting customers’ urgent health needs, navigating advertising in regulated industries, investing upfront to avoid costly rework, and so much more!

Honest ECommerce

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

00:00 / 00:28:36

Honest ECommerce | Turning Career Lessons Into Ecommerce Wins | Laura Andersen | AlumiTubs

On this episode of Honest Ecommerce, we have Laura Andersen. She is the owner and managing director of AlumiTubs.

We talk about applying career skills to a new venture, balancing careers while building a startup, adding value without reinventing the wheel, and so much more!

Honest ECommerce

Honest ECommerce | Turning Career Lessons Into Ecommerce Wins | Laura Andersen | AlumiTubs

00:00 / 00:33:26

Honest ECommerce | Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Rima Sherman Mattok. She is the Director of Demand Generation at Taboola, driving the growth of their new performance product, Realize.

We talk about facing rising ad costs across platforms, launching before peak season to save costs, questioning the myth that more budget wins and so much more!

Honest ECommerce

Honest ECommerce | Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode

00:00 / 00:18:31

Honest ECommerce | Designing Emotional Touchpoints With Thoughtful Products | Monica and Rod Kosann | Monica Rich Kosann

On this episode of Honest Ecommerce, we have Monica and Rod Kosann from Monica Rich Kosann, a locket, fine jewelry, and luxury gifts brand.

We talk about persisting through early business rejection, diversifying channels to reach more customers, enhancing products through storytelling and so much more!

Honest ECommerce

Honest ECommerce | Designing Emotional Touchpoints With Thoughtful Products | Monica and Rod Kosann | Monica Rich Kosann

00:00 / 00:32:59

Honest ECommerce | Creating Agile Systems That Scale With Your Business | Matt Ezyk | Hanna Andersson

On this episode of Honest Ecommerce, we have Matt Ezyk. He is the Senior Director of Engineering at Hanna Andersson where he leads ecommerce and digital transformation initiatives that connect technology with business growth.

We talk about connecting tech decisions to business growth, delivering progress customers can feel, augmenting team expertise with AI tools, and so much more!

Honest ECommerce

Honest ECommerce | Creating Agile Systems That Scale With Your Business | Matt Ezyk | Hanna Andersson

00:00 / 00:32:19

Honest ECommerce | Simplifying International Sales for Ecommerce | Robert Khachatryan | Freight Right | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Robert Khachatryan. He is the founder & CEO of Freight Right Global Logistics, a globally-recognized name in freight and freight technology.

We talk about eliminating shipping delays that kill buyer intent, building an MVP from customer feedback, rethinking traditional processes to reduce cost, and so much more!

Honest ECommerce

Honest ECommerce | Simplifying International Sales for Ecommerce | Robert Khachatryan | Freight Right | Bonus Episode

00:00 / 00:23:17

Honest ECommerce | Strategizing Launch Traffic for Sustainable Impact | Dima Zelikman | Unbound Merino

On this episode of Honest Ecommerce, we have Dima Zelikman and Co-founder and CMO at Unbound Merino.

We talk about turning personal travel pain into a business idea, creating business momentum before quitting a job, prioritizing product quality over everything and so much more!

Honest ECommerce

Honest ECommerce | Strategizing Launch Traffic for Sustainable Impact | Dima Zelikman | Unbound Merino

00:00 / 00:33:10

Honest ECommerce | Building an Ecommerce Career Without Fancy Tools | Kendal McMullen | Global Healing

On this episode of Honest Ecommerce, we have Kendal McMullen. She is a Gen Z leader challenging the corporate model and breaking down barriers built between the brand and the customer.

We talk about turning self-taught experience into full-time roles, leveraging zero-cost opportunities in 2025, optimizing AI to expand team capacity, and so much more!

Honest ECommerce

Honest ECommerce | Building an Ecommerce Career Without Fancy Tools | Kendal McMullen | Global Healing

00:00 / 00:31:01

Honest ECommerce | Knowing Your Whys for Long-Term Brand Success | Anna Brakefield | Red Land Cotton

On this episode of Honest Ecommerce, we have Anna Brakefield. Anna is the co-founder and CEO of Red Land Cotton, a DTC brand crafting bedding, towels and more all made in the USA from cotton grown on their family farm in Alabama.

We talk about building new ventures from existing resources, teasing progress to convert followers into buyers, leading with purpose beyond just making money, and so much more!

Honest ECommerce

Honest ECommerce | Knowing Your Whys for Long-Term Brand Success | Anna Brakefield | Red Land Cotton

00:00 / 00:33:51

Honest ECommerce | Designing Exclusive Launches That Spark Real Market Pull | Andrew Lipp | EQL | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Andrew Lipp, CEO and Co-founder of EQL.

We talk about crafting launches that reward real customers, designing pre, in, and post-launch strategies, connecting with audiences in launch moments and so much more!

Honest ECommerce

Honest ECommerce | Designing Exclusive Launches That Spark Real Market Pull | Andrew Lipp | EQL | Bonus Episode

00:00 / 00:21:16

Honest ECommerce | Living Inside Your Business to Unlock Growth | Dan Abel Jr. | Bissinger’s

On this episode of Honest Ecommerce, we have Dan Abel Jr. He’s the Chief Chocolate Officer of Chocolate Chocolate Chocolate Company and Bissinger’s Handcrafted Chocolatier.

We talk about leveraging sampling to win customer trust, delivering customer value despite COVID pressure, solving problems through direct involvement and so much more!

Honest ECommerce

Honest ECommerce | Living Inside Your Business to Unlock Growth | Dan Abel Jr. | Bissinger's

00:00 / 00:38:57

Honest ECommerce | Serving Diverse Buyers With a Smarter Media Mix | Christine Monaghan | Almond Cow

On this episode of Honest Ecommerce, we have Christine Monaghan. Christine is the CMO at Almond Cow, where she helps brands grow from scrappy startups to scalable success by pairing storytelling with repeatable processes and fully activating the ecommerce flywheel.

We talk about building brands through storytelling, optimizing ads for long-term growth, understanding top-of-funnel users and so much more!

Honest ECommerce

Honest ECommerce | Serving Diverse Buyers With a Smarter Media Mix | Christine Monaghan | Almond Cow

00:00 / 00:38:49