CommerceTracks

Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

March 2, 2026 00:43:24 0 Comments

On this episode of Honest Ecommerce, we have Julian Tcherassi, the founder & CEO of Magiktea. Magiktea is the first USDA Organic & Wildlife Friendly palo azul tea company that is now available in over 1000 health food stores nationwide.

We talk about spotting an opportunity from personal experience, offering consignment as visibility strategy, learning advertisement tactics from founders, and so much more!

Honest ECommerce

Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

00:00 / 00:43:24

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

February 23, 2026 00:28:57 0 Comments

On this episode of Honest Ecommerce, we have Eliah Thanhauser. Eliah is the Co-Founder and President of North Spore, a mushroom log spawns and supplies retailer.

We talk about creating educational content to attract buyers, putting in the work to earn attention, building trust in a skeptical market, and so much more!

Honest ECommerce

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

00:00 / 00:28:57

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

February 9, 2026 00:28:36 0 Comments

On this episode of Honest Ecommerce, we have Kate Voyten. Kate is the SVP of Commercial Operations at Cadence OTC.

We talk about meeting customers’ urgent health needs, navigating advertising in regulated industries, investing upfront to avoid costly rework, and so much more!

Honest ECommerce

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

00:00 / 00:28:36

Honest ECommerce | Simplifying International Sales for Ecommerce | Robert Khachatryan | Freight Right | Bonus Episode

January 15, 2026 00:23:17 0 Comments

On this bonus episode of Honest Ecommerce, we have Robert Khachatryan. He is the founder & CEO of Freight Right Global Logistics, a globally-recognized name in freight and freight technology.

We talk about eliminating shipping delays that kill buyer intent, building an MVP from customer feedback, rethinking traditional processes to reduce cost, and so much more!

Honest ECommerce

Honest ECommerce | Simplifying International Sales for Ecommerce | Robert Khachatryan | Freight Right | Bonus Episode

00:00 / 00:23:17

Honest ECommerce | Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode

December 11, 2025 00:24:00 0 Comments

On this bonus episode of Honest Ecommerce, we have Michelle Songy, the Founder & CEO of Press Hook, a platform that helps eCommerce brands get discovered by journalists, creators, and publishers through earned, affiliate, and paid media opportunities.

We talk about Understanding why generic pitching fails, Navigating earned, paid, and affiliate media, Adapting strategies to decentralized media and so much more!

Honest ECommerce

Honest ECommerce | Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode

00:00 / 00:24:00

Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

December 1, 2025 00:29:42 0 Comments

On this episode of Honest Ecommerce, we have Jennifer Peters. She is the Director of Direct to Consumer, Martech, and Digital Compliance at OLLY, a Unilever brand.

We talk about using D2C as a customer learning engine, reviving traditional marketing with modern tech, Focusing on product value over flashy design, and so much more!

Honest ECommerce

Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

00:00 / 00:29:42

Honest ECommerce | Elevating Your Brand Through Social Purpose | Chad Dime | DIFF Charitable Eyewear

November 24, 2025 00:30:46 0 Comments

On this episode of Honest Ecommerce, we have Chad Dime. Chad is a Co-Founder and Chairman Of The Board at DIFF Charitable Eyewear where they create designer eyewear for a fair price all while giving back.

We talk about blending value and mission to drive impact, nurturing partnerships for smarter growth, following your why to create impact and so much more!

Honest ECommerce

Honest ECommerce | Elevating Your Brand Through Social Purpose | Chad Dime | DIFF Charitable Eyewear

00:00 / 00:30:46

Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise

November 10, 2025 00:26:06 0 Comments

On this episode of Honest Ecommerce, we have Jon Pundyk. Jon is the CEO of Glamorise, a 103-year-old bra company that has exclusively focused on curvy women since 1921.

We talk about pivoting a century-old business online, balancing wholesale partners with D2C growth, relying on product quality to drive loyalty, and so much more!

Honest ECommerce

Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise

00:00 / 00:26:06

My Wife Quit Her Job Podcast | 611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster

October 14, 2025 49:22 0 Comments

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value.

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster

00:00 / 49:22

Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

October 9, 2025 00:27:57 0 Comments

On this bonus episode of Honest Ecommerce, we have Bradley Keefer, Chief Revenue Officer, and Justin Jefferson, VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping marketers move from rearview analytics to predictable decisioning.

We talk about measuring how marketing spend drives growth, building brands that go beyond ad optimization, using data to balance old and new media spend, and so much more!

Honest ECommerce

Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

00:00 / 00:27:57

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