Scott Dancy is the founder and CEO of Azuna, a fast-growing challenger brand in at-home odor elimination. Since launching in 2019, Scott has scaled Azuna into a serious category disruptor. Prior to launching Azuna, Scott built, scaled, and sold several companies across cybersecurity, staffing, and energy – with curiosity as his fuel. 

During the dot-com boom, Scott was the youngest member of the cybersecurity board, working directly with the Attorney General to navigate the rapidly changing early years of the internet. He is a graduate of the University of Rochester and resides in Buffalo, NY where Azuna is based. 

In This Conversation We Discuss:

• [00:00] Intro
• [00:47] Tripling revenue by solving everyday problems 
• [03:00] Reinvesting profits to outlast competitions
• [05:25] Sponsor: Klaviyo
• [07:32] Learning from mistakes at every stage 
• [12:23] Sponsor: Intelligems
• [14:23] Building LTV when first orders barely profit
• [17:02] Grinding to millions without ever going viral
• [20:14] Sponsor: Electric Eye
• [21:22] Learning when to keep things in-house 
• [23:27] Calllouts
• [23:37] Building equity culture across your whole team 
• [23:05] Creating a team culture people refuse to leave 

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Naturally effective odor eliminators azunafresh.com/
• Follow Scott Dancy linkedin.com/in/scott-dancy-189542200
• Get your free demo klaviyo.com/honest
• Book a demo today at intelligems.io/
• Schedule an intro call with one of our experts electriceye.io/connect

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