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Honest ECommerce | Prioritizing Core Metrics Before Optimizing | Kevin McLaughlin | SlideRule Analytics | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Kevin McLaughlin from SlideRule Analytics, the leading GA4 integration for Shopify.

We talk about breaking down how GA4 actually receives data, avoiding over-optimization too early, staying grounded in real customer acquisition, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Prioritizing Core Metrics Before Optimizing | Kevin McLaughlin | SlideRule Analytics | Bonus Episode
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Honest ECommerce | Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms

On this episode of Honest Ecommerce, we have Catherine Hayden. Catherine is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand, where she is scaling a healthcare-rooted nutrition company into a high-growth ecommerce and omnichannel business with a strong direct-to-consumer and subscription engine.

We talk about building Ecommerce alongside healthcare distribution, growing DTC while expanding into Amazon and retail, creating subscription-driven customer retention, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms
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Honest ECommerce | Building Products That Solve Actual Customer Pain Points | Bob Verlaat & Nick Nijhof | Hears

On this episode of Honest Ecommerce, we have Bob Verlaat and Nick Nijhof. Bob and Nick are the Co-Founders of Hears, the hearing protection brand creating beautifully designed earplugs that combine award-winning membrane technology with industry-leading sound preservation while maintaining up to 93% of natural audio clarity.

We talk about building products around real customer problems, scaling Ecommerce brands through paid media and creative testing, transitioning beyond white-label products, leveraging strategic brand partnerships, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Products That Solve Actual Customer Pain Points | Bob Verlaat & Nick Nijhof | Hears
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Honest ECommerce | Removing Buyer Friction Through Direct Feedback | Jason Zigelbaum | ZigPoll | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Jason Zigelbaum. He is the founder of Zigpoll – an all in one Ecommerce survey tool.

We talk about starting with what you already know, lowering mental friction for your users, segmenting buyers to understand habits, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Removing Buyer Friction Through Direct Feedback | Jason Zigelbaum | ZigPoll | Bonus Episode
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Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

On this episode of Honest Ecommerce, we have Hilary Dubin and Caroline Vasquez Huber, the Co-Founders of Jones, a nicotine mint designed to support people in creating a healthier relationship with nicotine or quitting completely.

We talk about meeting potential customers where they are, maximizing personal networks for growth, adding modern value to traditional products and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones
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Honest ECommerce | Maximizing Profitability Through Smart Product Engineering | Ethan Haber | Happy Habitats

On this episode of Honest Ecommerce, we have Ethan Haber, the CEO/Founder of the Hamster Ball Business, Happy Habitats, who started it from nothing and grew it to scale.

We talk about partnering with experienced agencies, persisting through buyer objections, maximizing cost efficiency in product design, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Maximizing Profitability Through Smart Product Engineering | Ethan Haber | Happy Habitats
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Honest ECommerce | Transforming Cold Calls to Ecommerce Consultations | Sean Wendt | dtcmvp | Bonus Episode

On this episode of Honest Ecommerce, we have Sean Wendt. He is the founder of dtcmvp, Shopify’s modern expert network.

We talk about understanding prospects’ rejection, crafting a strong offer for your outreach, aligning solutions with existing goals, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Transforming Cold Calls to Ecommerce Consultations | Sean Wendt | dtcmvp | Bonus Episode
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Honest ECommerce | Building Store Tech That Lets Your Products Shine | Gustavo Cardona | Levain Bakery

On this episode of Honest Ecommerce, we have Gustavo Cardona, he is the VP of Technology at Levain Bakery, leading IT infrastructure and data strategy to bridge innovative technology with the operational reality of a craft-focused, omnichannel retail business.

We talk about leveraging past experience in a new role, identifying team pain points on the ground, making your product the hero instead of tech, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Store Tech That Lets Your Products Shine | Gustavo Cardona | Levain Bakery
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Honest ECommerce | Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet

On this episode of Honest Ecommerce, we have Xander Shepherd, Co-Founder at Artet, the original THC aperitif.

We talk about navigating customer purchase friction, reshaping customer perspectives, setting high standards for the industry, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet
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Honest ECommerce | Breaking the Patience Myth to Accelerate Your Path to 8-Figures | Scott Dancy | Azuna

On this episode of Honest Ecommerce, we have Scott Dancy, the founder and CEO of Azuna, a fast-growing challenger brand in at-home odor elimination.

We talk about learning from mistakes at every stage , reinvesting profits to outlast competitions, grinding to millions without ever going viral, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Breaking the Patience Myth to Accelerate Your Path to 8-Figures | Scott Dancy | Azuna
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