Alissa Miky is a Japanese entrepreneur and the founder of OoMee, the first seaweed-based beverage in the U.S. She’s the youngest woman ever recognized on Forbes Japan’s Top 100 list. After running a successful flower business, Alissa created the viral seaweed candy company Misaky.Tokyo, and later launched Aqua Theon, a seaweed tech company. 

In spring 2025, Alissa turned her proprietary Seabiotics™ technology into the star ingredient for OoMee — the functional beverage bringing the wellness benefits of agar-agar to America’s beverage aisle.

In This Conversation We Discuss:

• [00:00] Intro
• [01:58] Pioneering a niche in an untapped market
• [03:43] Using cultural roots to drive innovation
• [06:51] Sponsor: Klaviyo
• [08:52] Sizing up categories before committing
• [10:57] Callouts
• [11:07] Using competitor research as winning edge
• [14:25] Sponsor: Intelligems
• [16:23] Letting the product do the talking
• [19:44] Knowing when to launch and building
• [21:51] Sponsor: Electric Eye
• [23:00] Using intellectual property for passive income
• [25:43] Turning disadvantages into entrepreneurial fuel

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Marine plant-based company https://aquatheon.com/en
• Marine-powered functional beverage https://oomee.life/
• Follow Alissa Miky https://www.linkedin.com/in/alissa-miky-21a8673b
• Migrate and grow more https://www.klaviyo.com/honest 
• Book a demo today at https://www.intelligems.io/
• Schedule an intro call with one of our experts https://electriceye.io/connect

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