CommerceTracks

Honest ECommerce | Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode

December 11, 2025 00:24:00 0 Comments

On this bonus episode of Honest Ecommerce, we have Michelle Songy, the Founder & CEO of Press Hook, a platform that helps eCommerce brands get discovered by journalists, creators, and publishers through earned, affiliate, and paid media opportunities.

We talk about Understanding why generic pitching fails, Navigating earned, paid, and affiliate media, Adapting strategies to decentralized media and so much more!

Honest ECommerce

Honest ECommerce | Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode

00:00 / 00:24:00

Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

December 1, 2025 00:29:42 0 Comments

On this episode of Honest Ecommerce, we have Jennifer Peters. She is the Director of Direct to Consumer, Martech, and Digital Compliance at OLLY, a Unilever brand.

We talk about using D2C as a customer learning engine, reviving traditional marketing with modern tech, Focusing on product value over flashy design, and so much more!

Honest ECommerce

Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

00:00 / 00:29:42

Honest ECommerce | Elevating Your Brand Through Social Purpose | Chad Dime | DIFF Charitable Eyewear

November 24, 2025 00:30:46 0 Comments

On this episode of Honest Ecommerce, we have Chad Dime. Chad is a Co-Founder and Chairman Of The Board at DIFF Charitable Eyewear where they create designer eyewear for a fair price all while giving back.

We talk about blending value and mission to drive impact, nurturing partnerships for smarter growth, following your why to create impact and so much more!

Honest ECommerce

Honest ECommerce | Elevating Your Brand Through Social Purpose | Chad Dime | DIFF Charitable Eyewear

00:00 / 00:30:46

Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise

November 10, 2025 00:26:06 0 Comments

On this episode of Honest Ecommerce, we have Jon Pundyk. Jon is the CEO of Glamorise, a 103-year-old bra company that has exclusively focused on curvy women since 1921.

We talk about pivoting a century-old business online, balancing wholesale partners with D2C growth, relying on product quality to drive loyalty, and so much more!

Honest ECommerce

Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise

00:00 / 00:26:06

My Wife Quit Her Job Podcast | 611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster

October 14, 2025 49:22 0 Comments

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value.

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster

00:00 / 49:22

Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

October 9, 2025 00:27:57 0 Comments

On this bonus episode of Honest Ecommerce, we have Bradley Keefer, Chief Revenue Officer, and Justin Jefferson, VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping marketers move from rearview analytics to predictable decisioning.

We talk about measuring how marketing spend drives growth, building brands that go beyond ad optimization, using data to balance old and new media spend, and so much more!

Honest ECommerce

Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

00:00 / 00:27:57

Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com

October 6, 2025 00:48:04 0 Comments

On this episode of Honest Ecommerce, we have Eugene Chew, Global Chief Operating Officer at BikesOnline.com, a leading DTC cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes.

We talk about recognizing the shift toward direct brand work, managing cash flow under market uncertainty, partnering with experts where specialization wins and so much more!

Honest ECommerce

Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com

00:00 / 00:48:04

My Wife Quit Her Job Podcast | 609: Forget Apple Podcasts. This Is Where Listeners Really Are

September 30, 2025 43:03 0 Comments

In this episode, we’re cutting through the hype around Apple Podcasts and Spotify to talk about where listeners really spend their time, YouTube. I’ll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead.

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 609: Forget Apple Podcasts. This Is Where Listeners Really Are

00:00 / 43:03

Honest ECommerce | Winning Customer Trust by Owning Early Ecomm Mistakes | Jeremy Barker | Murphy Door

September 29, 2025 00:39:13 0 Comments

On this episode of Honest Ecommerce, we have Jeremy Barker, the visionary behind Murphy Door, driving its growth from humble beginnings to becoming an industry leader, even earning the award for one of America’s Most Innovative Companies 2025 in Fortune!

We talk about managing expectations with transparency, leveraging partnerships to fuel growth, learning to test before scaling spend, and so much more!

Honest ECommerce

Honest ECommerce | Winning Customer Trust by Owning Early Ecomm Mistakes | Jeremy Barker | Murphy Door

00:00 / 00:39:13

My Wife Quit Her Job Podcast | 608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar

September 24, 2025 53:02 0 Comments

In this episode, I sit down with Norm Farrar, one of the most respected voices in ecommerce and Amazon selling. We dive into what’s actually working right now, from building brands that command higher prices to avoiding the traps that cause most sellers to fail whether it’s DTC or Amazon.

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar

00:00 / 53:02

amazon