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Honest ECommerce | Strategizing Launch Traffic for Sustainable Impact | Dima Zelikman | Unbound Merino

On this episode of Honest Ecommerce, we have Dima Zelikman and Co-founder and CMO at Unbound Merino.

We talk about turning personal travel pain into a business idea, creating business momentum before quitting a job, prioritizing product quality over everything and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Strategizing Launch Traffic for Sustainable Impact | Dima Zelikman | Unbound Merino
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Honest ECommerce | Trusting Real Experience Over Credentials | Jon-Mark Craddock | La Matera

On this episode of Honest Ecommerce, we have Jon-Mark Craddock, the entrepreneur, brand builder, and CEO of La Matera, where he’s scaling a premium DTC brand with a focus on craftsmanship and authenticity, leveraging his experience at high-growth eCommerce brands like Chubbies, Marine Layer, and Tuckernuck.

We talk about how JM found La Matera and navigated the SBA-backed acquisition process, the first major moves he made as CEO to put his stamp on the brand, how he balances DTC growth strategies while preserving craftsmanship, the biggest challenges of growing a niche brand, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Trusting Real Experience Over Credentials | Jon-Mark Craddock | La Matera
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Honest ECommerce | Regaining Brand Clarity After Trend Overload | Demi Marchese | 12th Tribe

On this episode of Honest Ecommerce, we have Demi Marchese, Founder and Head of Brand at 12th Tribe.

We talk about how she scaled brand voice using AI, built systems to support sustainable growth, stayed focused through trend overload, and empowered her team to drive toward a 9-figure business and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Regaining Brand Clarity After Trend Overload | Demi Marchese | 12th Tribe
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Honest ECommerce | Turning Customers Into Your Best Marketers | Brandon Horoho | Montana Knife Company

On this episode of Honest Ecommerce, we have Brandon Horoho Co-Founder, VP, and CMO of Montana Knife Company (MKC).

We talk about why they started MKC, how it stands out from other knife companies, the story behind their unique VIP program, and the key metrics that drive their business, and so much more!

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Honest ECommerce | Building Confidence Through Authentic Clothing | Vicky Pasche | Dapper Boi

On this episode of Honest Ecommerce, we have Vicky Pasche, CEO and Co-Founder of Dapper Boi, a size-inclusive, all-gender apparel brand that’s redefining fashion for every body type.

We talk about building a purpose-driven brand, leveraging social media to create loyal customer relationships, lessons learned from navigating the challenges of fundraising in the fashion industry, how a Shark Tank rejection fueled the growth of a 7-figure brand, and so much more!

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