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Honest ECommerce | Designing Exclusive Launches That Spark Real Market Pull | Andrew Lipp | EQL | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Andrew Lipp, CEO and Co-founder of EQL.

We talk about crafting launches that reward real customers, designing pre, in, and post-launch strategies, connecting with audiences in launch moments and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Designing Exclusive Launches That Spark Real Market Pull | Andrew Lipp | EQL | Bonus Episode
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Honest ECommerce | Keeping Ecommerce Layouts Simple And Shoppable | Shawn Khemsurov | Electric Eye | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Shawn Khemsurov, Co-Founder of Electric Eye and Partner at Feel. With over ten years of experience in fashion retail, Shawn has worked with iconic brands including Abercrombie & Fitch, Gap Inc, Nike, Homage, and Only NY, spanning everything from digital experiences to product design.

We talk about evaluating expertise before hiring partners, choosing the right theme upfront, collaborating with competent developers, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Keeping Ecommerce Layouts Simple And Shoppable | Shawn Khemsurov | Electric Eye | Bonus Episode
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Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN

On this episode of Honest Ecommerce, we have Leah Garcia. She’s an award-winning media personality and former professional athlete, a member of the EY Entrepreneurial Winning Women™ North American Class, a Titan 100 recipient, and the Founder & CEO of NULASTIN®, a company dedicated to transforming lives through innovative elastin-based haircare.

We talk about investing early in a science-backed idea, learning from infomercial-driven growth, blending legacy service with modern tech, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN
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Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

On this episode of Honest Ecommerce, we have Aaron Zagha. He is the Chief Marketing Officer at Newton Baby, the largest D2C company in the baby sleep category. With a background in investment banking and past experience leading international Ecommerce at Teleflora, Aaron brings a data-driven lens to scaling high-trust consumer brands.

We talk about driving sales with offer and positioning, auditing channel mix to unlock growth, measuring performance with GeoLift tests, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby
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Honest ECommerce | Regaining Brand Clarity After Trend Overload | Demi Marchese | 12th Tribe

On this episode of Honest Ecommerce, we have Demi Marchese, Founder and Head of Brand at 12th Tribe.

We talk about how she scaled brand voice using AI, built systems to support sustainable growth, stayed focused through trend overload, and empowered her team to drive toward a 9-figure business and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Regaining Brand Clarity After Trend Overload | Demi Marchese | 12th Tribe
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Honest ECommerce | Making Your Brand Easy to Reach | Aman Advani | Ministry of Supply

On this episode of Honest Ecommerce, we have Aman Advani, CEO and Co-Founder of Ministry of Supply.

We talk about science and engineering revolutionizing apparel, what it means to be a “good” brand in today’s market, how supply chain strategy impacts Ecommerce success, the future of wearable technology and so much more!

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Honest ECommerce | Scaling a Thriving Ecommerce Brand | Allison Herman | Dragonwing

On this episode of Honest Ecommerce, we have Allison Herman. Allison is the owner and CEO of Dragonwing, an athletic brand designed for teen and tween girls.

We talk about acquiring and rebranding a business, the challenges of scaling beyond Amazon to direct-to-consumer, the power of networking and partnerships in growing a brand, and so much more!

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