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Honest ECommerce | Breaking Out of Promotional Fluff to Scale | Angela Clark – Mubarak | Eclipse Media Advisory Group

Angela Clark – Mubarak is a senior digital and eCommerce executive with 30 years of experience building and transforming digital businesses at some of the world’s most recognized consumer brands — including Patagonia, Levi Strauss, eBay, elf Cosmetics, Williams-Sonoma, True Religion, and Eddie Bauer.  Most recently VP of Digital at Patagonia, Angela now leads Eclipse…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Breaking Out of Promotional Fluff to Scale | Angela Clark - Mubarak | Eclipse Media Advisory Group
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Honest ECommerce | Balancing Advanced Tech with Human Discernment to Scale | Laura Cantor | New York & Company

In this episode, Laura Cantor shares key takeaways from her experience at Vendors in Partnership, including emerging trends in retail, the growing importance of meaningful partnerships, and how brands can cut through the noise in a tech-saturated landscape.  She dives into why people—and the partnerships they build—are still the foundation of innovation and growth, even…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Balancing Advanced Tech with Human Discernment to Scale | Laura Cantor | New York & Company
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Honest ECommerce | Prioritizing Core Metrics Before Optimizing | Kevin McLaughlin | SlideRule Analytics | Bonus Episode

Kevin McLaughlin is a Google Analytics and Tag Manager expert specializing in building custom Google Analytics implementations that give you consistent, accurate, and easy to use results that actually help you make better business and product decisions.  Because of his years of experience in product development and management, he knows how to implement your marketing…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Prioritizing Core Metrics Before Optimizing | Kevin McLaughlin | SlideRule Analytics | Bonus Episode
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Honest ECommerce | Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms

Catherine Hayden is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. Since joining the company in 2018, she has helped scale Kate Farms through rapid growth, multiple funding rounds, and its acquisition by Danone, while building an omnichannel business spanning healthcare, direct-to-consumer, subscription, Amazon, and retail. Catherine began her career…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms
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Honest ECommerce | Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

Samantha Diamond and Breanna Hughes are Co-Founders of Bird&Be, the fertility brand providing evidence-backed, comprehensive at-home tests and supplements for both partners at every stage of the fertility journey. In This Conversation We Discuss: [00:00] Intro [01:31] Turning a diagnosis into a mission [03:23] Becoming your product’s success story [04:44] Callouts [04:54] Finding focus groups…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be
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Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI.  He’s the creator of the 5 Forces System, a proven framework…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode
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Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

Originally from Wisconsin, Nathan Vazquez studied computer science at Yale University. He       worked for 15 years as an options trader at Citibank until he was eventually tempted by the idea of being his own boss with work that allowed him the flexiblity to spend more time with his family.  In 2015, he…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar
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Honest ECommerce | Turning Feedback Into a Founder’s Superpower | Kirsten Maitland | Rebel Cheese

Kirsten Maitland is the co-founder of Rebel Cheese, an award-winning Austin-based vegan cheese brand backed by Shark Tank investor Mark Cuban. A former U.S. Navy veteran and Microsoft agile coach, Kirsten brings her background in tech innovation to reimagine plant-based dairy through traditional cheesemaking techniques and smart Ecommerce strategy. After leaving a stable four-day tech…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Turning Feedback Into a Founder’s Superpower | Kirsten Maitland | Rebel Cheese
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Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com

Eugene Chew is the Global Chief Operating Officer at BikesOnline.com, a leading direct-to-consumer cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes. From the early days of the internet to scaling a global Ecommerce operation, Eugene has built a career at the intersection of creativity, data, and operational…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com
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Honest ECommerce | Winning Customer Trust by Owning Early Ecomm Mistakes | Jeremy Barker | Murphy Door

Jeremy Barker is the founder and CEO of Murphy Door, best known for transforming hidden doors and space-saving furniture into a thriving direct-to-consumer brand. From humble beginnings to Fortune’s Most Innovative Companies 2025, Jeremy has built Murphy Door into the industry leader in functional design and custom craftsmanship. With Murphy Door, Jeremy is redefining what…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Winning Customer Trust by Owning Early Ecomm Mistakes | Jeremy Barker | Murphy Door
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