CommerceTracks

Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode

November 27, 2025 00:32:50 0 Comments

On this bonus episode of Honest Ecommerce, we have Scott Desgrosseilliers. Scott is the founder and CEO of Wicked Reports, the marketing attribution platform for ecommerce brands from $3m to $30m in revenue doing full funnel marketing.

We talk about the truth about “more is better” marketing, navigating attribution for customer journeys, exploring the Five Forces framework, and so much more!

Honest ECommerce

Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode

00:00 / 00:32:50

Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

November 17, 2025 00:36:43 0 Comments

On this episode of Honest Ecommerce, we have Nathan Vasquez. Nathan is an ex banker and now the CEO of Pipsticks, a sticker and stationery company.

We talk about finding spending balance for growth, scaling your brand through audience feedback, targeting break-even timelines strategically and so much more!

Honest ECommerce

Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

00:00 / 00:36:43

Honest ECommerce | Turning Feedback Into a Founder’s Superpower | Kirsten Maitland | Rebel Cheese

October 20, 2025 00:20:56 0 Comments

On this episode of Honest Ecommerce, we have Kirsten Maitland, a U.S. Navy veteran turned Microsoft agile coach who leveraged her tech innovation expertise to co-found Rebel Cheese, an award-winning Austin-based artisanal vegan cheese company backed by Shark Tank investor Mark Cuban. Rebel Cheese is revolutionizing plant-based dairy alternatives through traditional cheesemaking techniques and has earned national recognition from The New York Times.

We talk about validating a product through emotional connection, learning to sustain momentum after viral moments, turning online orders into lasting connections, and so much more!

Honest ECommerce

Honest ECommerce | Turning Feedback Into a Founder’s Superpower | Kirsten Maitland | Rebel Cheese

00:00 / 00:20:56

Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com

October 6, 2025 00:48:04 0 Comments

On this episode of Honest Ecommerce, we have Eugene Chew, Global Chief Operating Officer at BikesOnline.com, a leading DTC cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes.

We talk about recognizing the shift toward direct brand work, managing cash flow under market uncertainty, partnering with experts where specialization wins and so much more!

Honest ECommerce

Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com

00:00 / 00:48:04

Honest ECommerce | Winning Customer Trust by Owning Early Ecomm Mistakes | Jeremy Barker | Murphy Door

September 29, 2025 00:39:13 0 Comments

On this episode of Honest Ecommerce, we have Jeremy Barker, the visionary behind Murphy Door, driving its growth from humble beginnings to becoming an industry leader, even earning the award for one of America’s Most Innovative Companies 2025 in Fortune!

We talk about managing expectations with transparency, leveraging partnerships to fuel growth, learning to test before scaling spend, and so much more!

Honest ECommerce

Honest ECommerce | Winning Customer Trust by Owning Early Ecomm Mistakes | Jeremy Barker | Murphy Door

00:00 / 00:39:13

Honest ECommerce | Creating In-Store Experiences on Your Website | Yoav Oz & Shauli Mizrahi | Rep AI | Bonus Episode

September 11, 2025 00:21:52 0 Comments

On this bonus episode of Honest Ecommerce, we have Yoav Oz & Shauli Mizrahi. Yoav and Shauli are the co-founders of Rep AI, an AI-powered conversational tool that unobtrusively guides shoppers through their journey, leading to better customer experiences and higher conversion rates while also resolving the vast majority of support inquiries.

We talk about bridging gaps between chatbots and consumers, training AI with millions of conversations, creating experiences that drive purchases, and so much more!

Honest ECommerce

Honest ECommerce | Creating In-Store Experiences on Your Website | Yoav Oz & Shauli Mizrahi | Rep AI | Bonus Episode

00:00 / 00:21:52

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

July 28, 2025 00:24:32 0 Comments

On this episode of Honest Ecommerce, we have Aaron Zagha. He is the Chief Marketing Officer at Newton Baby, the largest D2C company in the baby sleep category. With a background in investment banking and past experience leading international Ecommerce at Teleflora, Aaron brings a data-driven lens to scaling high-trust consumer brands.

We talk about driving sales with offer and positioning, auditing channel mix to unlock growth, measuring performance with GeoLift tests, and so much more!

Honest ECommerce

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

00:00 / 00:24:32

Honest ECommerce | Safeguarding Customer Data the Right Way | Donata Stroink-Skillrud | Termageddon | Bonus Episode

July 24, 2025 00:21:04 0 Comments

On this bonus episode of Honest Ecommerce, we have Donata Stroink-Skillrud. She is an attorney licensed in Illinois, a Certified Information Privacy Professional, and the President of Termageddon, a SaaS platform helping Ecommerce businesses automate privacy compliance through accurate, always-updated website policies.

We talk about turning repetitive legal work into automation, updating policies before laws take effect, staying compliant as privacy laws keep changing, and so much more!

Honest ECommerce

Honest ECommerce | Safeguarding Customer Data the Right Way | Donata Stroink-Skillrud | Termageddon | Bonus Episode

00:00 / 00:21:04

Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

July 21, 2025 00:24:43 0 Comments

On this episode of Honest Ecommerce, we have Jess Berman. She is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through practitioner-trusted, science-backed formulas.

We talk about leading growth through transparency and story, defining brand guidelines before scaling online, skipping short-term wins for long-term brand health, and so much more!

Honest ECommerce

Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

00:00 / 00:24:43

Honest ECommerce | Turning Brand Values Into Growth Strategy | Julie De Angulo | Bajio Sunglasses

June 30, 2025 00:33:20 0 Comments

On this episode of Honest Ecommerce, we have Julie De Angulo. She is the VP of Ecommerce and Digital at Bajio Sunglasses, a premium polarized fishing eyewear brand built for anglers who live on the water. With 19 years of experience across home goods, pet supplements, fashion, and accessories, Julie specializes in building full-funnel strategies that scale Ecommerce brands from the ground up.

We talk about launching a DTC channel with zero digital presence, mapping the full customer lifecycle from acquisition to loyalty, translating lens tech into stories that convert, and so much more!

Honest ECommerce

Honest ECommerce | Turning Brand Values Into Growth Strategy | Julie De Angulo | Bajio Sunglasses

00:00 / 00:33:20

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