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Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

On this episode of Honest Ecommerce, we have Jennifer Peters. She is the Director of Direct to Consumer, Martech, and Digital Compliance at OLLY, a Unilever brand.

We talk about using D2C as a customer learning engine, reviving traditional marketing with modern tech, Focusing on product value over flashy design, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY
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Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

On this episode of Honest Ecommerce, we have Nathan Vasquez. Nathan is an ex banker and now the CEO of Pipsticks, a sticker and stationery company.

We talk about finding spending balance for growth, scaling your brand through audience feedback, targeting break-even timelines strategically and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar
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Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

On this episode of Honest Ecommerce, we have Jess Berman. She is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through practitioner-trusted, science-backed formulas.

We talk about leading growth through transparency and story, defining brand guidelines before scaling online, skipping short-term wins for long-term brand health, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio
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Honest ECommerce | Persistence Powers Long-Term Growth | Celeste Hilling | Skin Authority

On this episode of Honest Ecommerce, we have Celeste Hilling, Founder and CEO of Skin Authority. Celeste is a pioneering leader in skin health technology, combining biotech innovation with direct-to-consumer strategy to deliver immune-boosting skincare that goes beyond surface-level beauty.

We talk about scaling through emotional customer loyalty, why hiring for your blind spots unlocks growth, overcoming early founder self-doubt, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Persistence Powers Long-Term Growth | Celeste Hilling | Skin Authority
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Honest ECommerce | Regaining Brand Clarity After Trend Overload | Demi Marchese | 12th Tribe

On this episode of Honest Ecommerce, we have Demi Marchese, Founder and Head of Brand at 12th Tribe.

We talk about how she scaled brand voice using AI, built systems to support sustainable growth, stayed focused through trend overload, and empowered her team to drive toward a 9-figure business and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Regaining Brand Clarity After Trend Overload | Demi Marchese | 12th Tribe
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Honest ECommerce | Creating Brand Experiences Beyond Ecommerce | Jiake Liu | Outer

On this episode of Honest Ecommerce, we have Jiake Liu, Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces.

We talk about reinventing outdoor living, what life after Shark Tank has been like, the power of crowdsourced showrooms, and so much more!

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Honest ECommerce | Turning Returns Into Business Insights | Michael Hughes | PlushBeds

On this episode of Honest Ecommerce, we have Michael Hughes, Founder & CEO of PlushBeds, a leading direct-to-consumer brand specializing in natural and organic mattresses.

We talk about manufacturing your own products, the challenges of scaling a luxury mattress brand, building one of the largest importers of organic latex in the U.S., and so much more!

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Honest ECommerce | Making Your Brand Easy to Reach | Aman Advani | Ministry of Supply

On this episode of Honest Ecommerce, we have Aman Advani, CEO and Co-Founder of Ministry of Supply.

We talk about science and engineering revolutionizing apparel, what it means to be a “good” brand in today’s market, how supply chain strategy impacts Ecommerce success, the future of wearable technology and so much more!

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Honest ECommerce | Ecommerce Insights: The Power of Customer Conversations | Nick Trueman | WWS | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Nick Trueman. Nick is the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast. With 17 years in PPC and SEO, he’s helped 1,500+ brands scale through search marketing. As founder of Spec Digital, he specializes in Google & Bing ads, CRO, and performance marketing, shaping how major search engines operate along the way.

We talk about maximizing search marketing ROI, common mistakes brands make with paid media, the future of Ecommerce SEO and so much more!

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