eCommerce Fastlane

Hosted BySteve Hutt

Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips with Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the co...


All Episodes

eCommerce Fastlane | Your Conversion Rate Is Lying to You: The 4 Numbers That Actually Predict Revenue

Your conversion rate is lying to you. If you’re scaling a Shopify brand and treating CRO as a single number, this episode rebuilds how you diagnose what’s actually broken...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Your Conversion Rate Is Lying to You: The 4 Numbers That Actually Predict Revenue
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eCommerce Fastlane | From Dashboards to Doing: Triple Whale’s Moby 2 with Maxx Blank

Your attribution dashboard tells you ROAS dropped, but not what to do about it, and for scaling Shopify brands that gap costs real ad spend. In this episode, Maxx...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | From Dashboards to Doing: Triple Whale's Moby 2 with Maxx Blank
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eCommerce Fastlane | What’s Your Profit Target? The Question Most Shopify Founders Can’t Answer (with Thomas Gleeson, StoreHero)

Great ROAS but no profit? If you’re a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks. In this episode, Thomas...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | What's Your Profit Target? The Question Most Shopify Founders Can't Answer (with Thomas Gleeson, StoreHero)
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eCommerce Fastlane | The 5 to 15% of Revenue Hiding in Your Shopify Store (and Why You Never Capture It)

There’s revenue sitting in your Shopify store right now, and most brands doing $1M+ never capture it because they’re too busy fighting fires. In this episode, Apoorva Modi, founder...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | The 5 to 15% of Revenue Hiding in Your Shopify Store (and Why You Never Capture It)
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eCommerce Fastlane | Why AI Recommends Some Shopify Products and Ignores Yours

ChatGPT and Google’s AI are recommending products right now, and Shopify brands with messy, scattered product data are the ones getting skipped. In this episode, Trever Chidester, director of...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Why AI Recommends Some Shopify Products and Ignores Yours
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eCommerce Fastlane | Voice Is the New SMS for Shopify (Here’s Where It’s Already Working)

AI voice agents are recovering 35% of abandoned Shopify carts, and most operators haven’t noticed yet. In this solo episode, Steve Hutt breaks down: Why AI voice beats email...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Voice Is the New SMS for Shopify (Here's Where It's Already Working)
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eCommerce Fastlane | Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)

Meta and Google CACs keep climbing, so Shopify brands are paying micro-influencers in product, not cash. In this episode, William Gasner, co-founder and CMO of Stack Influence, breaks down:...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)
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eCommerce Fastlane | AI Brought a Stranger to Your Door. Now What?

AI just delivered a stranger to your Shopify store who has zero brand context — and the first 48 hours after purchase decide whether they ever come back.  In...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | AI Brought a Stranger to Your Door. Now What?
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eCommerce Fastlane | Your Ads Know Your Customer. Your Website Doesn’t

Your ads are hyper-personalized. Your Shopify storefront isn’t. That mismatch is leaking conversions for 7-figure brands. In this episode, Kratik Agrawal, founder and CEO of Kinect (YC-backed), breaks down:...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Your Ads Know Your Customer. Your Website Doesn't
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eCommerce Fastlane | How First-Party Shopify Data Cuts Meta Ad CAC by 30%

Your strongest Meta ads signal is sitting in Shopify, not the pixel, and most brands are leaving it untapped. In this episode, Tiago Costa, co-founder and CEO of FULLVENUE...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | How First-Party Shopify Data Cuts Meta Ad CAC by 30%
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eCommerce Fastlane | Revenue Up, Profit Flat: The Multi-Marketplace Trap Stalling Shopify Brands

Scaling your Shopify brand to Amazon, Walmart, or TikTok Shop with revenue climbing but profit flat? You’ve hit the freelancer fragmentation trap. In this episode, Saad Sohail Khan, founder...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Revenue Up, Profit Flat: The Multi-Marketplace Trap Stalling Shopify Brands
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eCommerce Fastlane | Only 30 Shopify Merchants Used OpenAI’s Instant Checkout. Here’s Why That Matters.

Out of millions of Shopify merchants, only 30 went live with OpenAI’s Instant Checkout before it got killed six months later. Here’s what actually happened with agentic commerce, and...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Only 30 Shopify Merchants Used OpenAI's Instant Checkout. Here's Why That Matters.
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eCommerce Fastlane | The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don’t Know It)

A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you’re likely overpaying too. In this episode,...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don't Know It)
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eCommerce Fastlane | Your Shopify Store Might Be Selling at a Loss (And Your Inventory Is Why)

Shopify’s free inventory tool Stocky shuts down August 31—and most of the 100,000+ merchants using it don’t have a replacement plan yet. In this episode, Riikka Söderlund, COO of...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Your Shopify Store Might Be Selling at a Loss (And Your Inventory Is Why)
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eCommerce Fastlane | Your ROAS Is Lying to You: How Profit-First Marketing Actually Works

Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it’s costing them. In this episode, Matt Raminick, founder...

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eCommerce Fastlane
eCommerce Fastlane
eCommerce Fastlane | Your ROAS Is Lying to You: How Profit-First Marketing Actually Works
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