2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.
In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketing calendar not your spreadsheet—is the real driver of revenue. We...
In this episode, Taylor and Joy break down the real 2026 playbook for 7-figure ecommerce brands, and why copying 9-figure operators is one of the biggest mistakes you can...
How do high-performing ecommerce brands turn campaigns into predictable cash flow? In this episode, we break down the exact forecasting process we use at Common Thread Collective to consistently...
In this episode of the Podcast, we break down the real story of BFCM 2025—from forecasting accuracy to media buying chaos, offer pivots, AppLovin’s breakout performance, and what this...
Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this episode of the podcast, the CTC team breaks down...
In our first CFO Summit Taylor breaks down the Board, Budget, Bonus forecasting framework—CTC’s core system for building a clear, defensible, and aligned financial plan for 2026.This replay walks...
Meta’s new creative ranking systems are changing everything, and most brands have no idea how much it’s affecting their performance. In this episode, we break down exactly how Meta’s...
How do you set the right ROAS target on Meta heading into Black Friday and Cyber Monday? Most brands either guess… or use last month’s numbers and hope they...
Most ecommerce brands build one forecast — and that’s why most forecasts are wrong. In this episode of the Podcast, Richard and Luke break down the 3-forecast model that...
Most brands are building their 2026 plan all wrong. In this episode, Taylor breaks down why you can’t walk into the new year with one financial forecast — and...
Black Friday isn’t won by guessing, it’s won hour by hour. In this episode of the Podcast, Richard and Luke break down how top DTC brands use real-time ad...
After months of mixed signals, new data from the DTC Index shows ecommerce revenue is up 10% year over year — but consumer confidence is heading in the opposite...
Want to stop guessing when to spend your Meta budget during Black Friday and Cyber Monday? This episode breaks down exactly how to plan your ad spend hour by...
This is a special Friday episode feature of CTC’s DTC Hotline: Most brands talk about hitting their Q4 goals — but few have a system to identify and close...
In this special episode of the Random Show, Taylor Holiday and Andrew Faris unpack a wide-ranging conversation—from AI’s potential to predict creative performance before launch, to the messy truth...
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