The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | How to Optimize Ad Spend in Real Time During Black Friday

November 4, 2025 The Ecommerce Playbook Podcast 00:31:55
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | How to Optimize Ad Spend in Real Time During Black Friday
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Black Friday isn’t won by guessing, it’s won hour by hour.

In this episode of the Podcast, Richard and Luke break down how top DTC brands use real-time ad spend optimization to hit — and even exceed — their Black Friday and Cyber Monday targets.

You’ll learn how hourly tracking transforms decision making during the biggest shopping weekend of the year, plus:

  • How to spot pacing issues before it’s too late

  • When to scale ad spend versus pull back in real time

  • What hourly data reveals about buyer behavior on BFCM

  • Why last year’s patterns are your best forecasting tool for this year

Limited offer: Get a free Black Friday Hourly Tracking Report when you purchase a Prophit System, your full-year spend and forecasting model built by Common Thread Collective.

Show Notes: