2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.
Taylor and Andrew Faris sit down to debate something every performance marketer has an opinion about but almost nobody has actually tested: do Meta cost controls deliver to the...
Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC’s system that combines a head of growth, Meta media buyer, and creative strategist into a single profit-engineered role...
Adrianne, VP of Performance Creative at CTC, breaks down the CTC Creative Strategy Canon, the codified methodology behind how 7-figure to 9-figure ecommerce brands structure their creative programs to...
In this episode Richard and Steve break down H1 2026 performance data from across the CTC client portfolio, covering brand revenue growth, ad spend efficiency, incrementality testing results by...
Richard breaks down what’s holding most 7-figure brands back from crossing into 8-figure territory, and announces CTC’s first in-person workshop designed to close that gap. On September 2nd, 2026,...
Tony Chopp, VP of Paid Media at Common Thread Collective, breaks down CTC’s Google Ads Canon, the complete framework we use to turn Google into a true demand-harvesting machine...
Most ecommerce brands head into Q4 carrying too much inventory and not enough cash, and those two problems are directly connected. In this episode, Richard Gaffin sits down with...
Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecommerce brands. In this episode, Richard Gaffin and...
Joy Sharma runs CTC’s PE7 program for mid to high 7-figure brands. His claim: if you’re stuck at a growth plateau, he can diagnose what’s wrong without looking at...
Meta has fundamentally changed how it targets and delivers ads, and most brands are still operating on the old rules. In this episode, CTC’s VP of Paid Media Tony...
Your platform ROAS is not the truth. It’s a story your attribution tool tells you. Luke Austin, breaks down exactly how CTC approaches marketing measurement — and why the...
Most brands forecast from gut feel and ROAS. CTC runs on four interlocked proprietary models that produce a daily P&L forecast with 3.1% accuracy across more than $3 billion...
Every dollar spent on SaaS is a dollar that does not go into ads. In this episode, Luke Austin sits down with Gil Dyen, Head of Marketing at Rutsu...
Every forecast is wrong. The question is whether yours is useful. Luke Austin, walks through the CTC Methodology series opener: a complete operating model for making profit predictable across...
What if your agency published every opinion, every framework, and every strategy they use to grow your brand? That’s exactly what CTC just did. The Canon is a decade...
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