2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.
CTC’s Marketing Moments service is built to create new revenue spikes for 7-figure brands through structured offer testing, targeted landing pages, and high-volume creative. In this episode, host Richard...
Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down with Jar, a Profit Engineer at CTC who previously built...
In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framework CTC uses to build email programs that generate...
Richard and Luke (newly promoted President at CTC) break down why channel diversification is no longer optional for 8-figure ecommerce brands heading into Q4 and what creative diversification actually...
We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 million in Google spend across 134 stores. The question: do...
Our newest ecommerce growth offer comes with a money-back guarantee and a data advantage built in: visibility into what competitors in the same industry are actually bidding and converting...
Our President, Luke Austin, just got back from a 3-day fishing trip in Sitka, Alaska: 90 lbs of salmon, halibut, and black cod, with orcas circling the boat the...
Joy Sharma, CTC’s Director of Accelerator, walks through a brand-new CPG growth offer backed by a 20% uplift guarantee — or your money back. The strategy combines hourly API-based...
When results miss at an 8-figure or 9-figure ecommerce brand, a familiar pattern kicks in. Someone asks “why did we miss?” There is no clear owner. Every team points...
Taylor and Andrew Faris sit down to debate something every performance marketer has an opinion about but almost nobody has actually tested: do Meta cost controls deliver to the...
Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC’s system that combines a head of growth, Meta media buyer, and creative strategist into a single profit-engineered role...
Adrianne, VP of Performance Creative at CTC, breaks down the CTC Creative Strategy Canon, the codified methodology behind how 7-figure to 9-figure ecommerce brands structure their creative programs to...
In this episode Richard and Steve break down H1 2026 performance data from across the CTC client portfolio, covering brand revenue growth, ad spend efficiency, incrementality testing results by...
Richard breaks down what’s holding most 7-figure brands back from crossing into 8-figure territory, and announces CTC’s first in-person workshop designed to close that gap. On September 2nd, 2026,...
Tony Chopp, VP of Paid Media at Common Thread Collective, breaks down CTC’s Google Ads Canon, the complete framework we use to turn Google into a true demand-harvesting machine...
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