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The Ecommerce Playbook | The Rise of SEANs
In this episode, Richard and Taylor Holiday discuss the rise of the “SEANs” — the Software-Enabled AgeNcy — and why it represents a fundamental shift in how eCommerce brands...
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All Episodes
The Ecommerce Playbook | Turning Incrementality Tests Into Action That Makes You Money
Incrementality tests are “in”… but the real problem is what you do after the read. In this episode, Taylor sits down with Olivia Kory (Chief Strategy Officer at Haus)...
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The Ecommerce Playbook | The Sales Tax “Nexus” Trap Most Brands Miss
Sales tax feels simple—until you hit nexus. In this episode, Ryan Pinkham (VP of Go-to-Market at TaxCloud) breaks down why sales tax gets complex fast for growing ecommerce brands,...
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The Ecommerce Playbook | How OLLY Built a Retention Engine for a Brand Sold Everywhere
Acquisition is getting tighter! In this episode, we flip the script and talk about the lever most brands under-invest in: retention + lifecycle marketing. Taylor is joined by Jennifer...
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The Ecommerce Playbook | 224 Calls Later… This One Problem Showed Up Everywhere
In this episode, Richard and Luke unpack a pattern they couldn’t ignore after running 224 sales call transcripts through an LLM: The #1 issue mid-market ecommerce brands face isn’t...
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The Ecommerce Playbook | The $1M → $10M Ecom Growth Map
Scaling a DTC brand from $1M → $10M isn’t about finding more “hacks,” it’s about focusing on the right growth lever at the right revenue stage. In this episode,...
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The Ecommerce Playbook | Stop Guessing Your Ecommerce Budget
In this episode, Richard and Luke break down the system we use to help 8-figure ecommerce brands stop guessing and start making confident decisions about budget, creative, and channel...
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The Ecommerce Playbook | When AI Knows Everything, How Do You Decide Anything?
AI promised clarity. Instead, it delivered information overload. In this episode, we unpack what happens when AI gives ecommerce teams more data than they can reasonably act on, dashboards...
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The Ecommerce Playbook | Agentic Commerce Is Here and It Changes Everything
In this episode, Richard and Tony break down what agentic commerce actually is, why Shopify and Google’s Universal Commerce Protocol matters, and how AI-driven shopping is quietly replacing traditional...
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The Ecommerce Playbook | How our Prophit System Forecasts Creative Volume
Creative strategy doesn’t fail because of bad ideas, it fails because it isn’t operationalized. In this episode, we break down how the Prophit System forecasts creative volume and turns...
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The Ecommerce Playbook | Why Real Growth Comes From Accountability, Not Tools
Most teams chase growth by adding new tools, dashboards, and AI. But real, durable growth doesn’t come from software, it comes from accountability. In this video, Taylor breaks down...
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The Ecommerce Playbook | CFO Summit: How to Get Your Forecast Back on Track
Forecasts are always wrong — what matters is how fast you respond. In this episode, we break down how top teams diagnose a miss early, tighten the signal-to-action loop,...
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The Ecommerce Playbook | Creative Strategy Is Dead (Here’s What Actually Works in 2026)
In this episode, Taylor explains why the traditional creative loop—analyzing past ads, chasing CTRs, writing briefs, and hoping for better results—isn’t just inefficient, it’s actively hurting growth. Instead, we...
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The Ecommerce Playbook | Is AppLovin Actually Incremental? 8 Tests, Real Data, Real Results
Is AppLovin actually incremental — or just another platform taking credit for demand that already exists? In this episode, we break down 8 real AppLovin incrementality tests run across...
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The Ecommerce Playbook | Why “Perfect Attribution” Is a Lie (And What Actually Matters)
Most brands are chasing “perfect attribution.” That’s the wrong goal. In this episode of the Podcast, Tony sits down with Steve to break down what marketing measurement is actually...
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