The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | Do This to Scale Your CPG Brand — Guaranteed

August 13, 2026 The Ecommerce Playbook Podcast 00:27:33
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | Do This to Scale Your CPG Brand — Guaranteed
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Joy Sharma, CTC’s Director of Accelerator, walks through a brand-new CPG growth offer backed by a 20% uplift guarantee — or your money back. The strategy combines hourly API-based budget scaling (via a Meta managed service most brands don’t know exists) with industry CAC benchmarking from Statlas, full-stack creative and landing page support, and an exclusive influencer whitelist through Refunnel.

In this episode:

  • What “hourly API scaling” actually means and why it drives 20–30% compounding spend growth

  • The Meta managed service that gives CTC budget-scaling access no other agency has

  • How Statlas industry CAC data lets CPG brands “cheat” the auction

  • Real results: $856/day to $20K/day in 90 days at 0.9 ROAS

  • Why “extreme accountability” means CTC puts everything on the line, not just your brand

  • How Refunnel’s top-performing influencer community removes the whitelist bottleneck

  • The 3-brand invite-only launch: two slots with 20% guarantee, one with 40%

This offer is currently invite-only for 3 CPG brands doing $3M–$5M+ annually who want to reach 9 figures as fast as possible. Apply via the link in the show notes.

Show Notes: