2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.
Joy Sharma runs CTC’s PE7 program for mid to high 7-figure brands pushing toward 8 figures. His claim: if you’re stuck at a growth plateau and you’ve tried more...
How do you build branded ads fast enough to find winners at scale? Nisha Fermawi, Senior Branded Ads Manager at CTC, breaks down the exact system that delivers ad...
What does a CTC Profit Engineer actually do all day? Brian Sakansky, Profit Engineer Manager at CTC, breaks down the exact daily, weekly, and monthly cadence behind managing 7,...
Randall Thompson built an ecommerce brand from scratch, scaled it to eight figures, and sold it. Along the way, he learned that the goals he set had almost nothing...
Growth Mastermind What if you could get weekly strategy sessions with a senior CTC profit engineer, full Statlas access, and a private cohort of brands at your stage, all...
CTC’s AppLovin specialist Connaugh is back four months after our first episode on the platform to break down what’s actually working. Discovery campaigns are averaging 284% incrementality, 45-60 second...
In this episode, Steve Rekuc breaks down the latest DTC Index findings showing 14.5% revenue growth year-over-year, even as brands face margin pressure. We dive into Mother’s Day performance...
We just got back from the 2026 Meta Performance Marketing Summit, and the biggest takeaway wasn’t a single feature or tool. It was the realization that the brands growing...
In this episode, Richard sits down with Ian Jordan, VP of Private Equity Partnerships at CTC, to unveil our brand new Creative Assessment Quiz. This 6-pillar framework helps 7-9...
Every satisfied customer creates demand you never see. It spills across Meta, Amazon, TikTok Shop, and your DTC site, and most brands have no system for tracking it, let...
You’re spending $20 per ad and it’s not working. You think you need more creative volume. But the real problem? You don’t have your customer journey figured out. In...
In today’s episode Taylor walks through a live Statlas demo showing why AI tools hallucinate when they lack business context. He shows how the same data produces wildly different...
Taylor sits down with Austin Harrison, founder and CEO of Northbeam, to announce an official partnership between CTC and Northbeam. After years of public debate about attribution, they’ve found...
What happens when a home flipper and an aspiring doctor decide to start selling lights during a pandemic? You get Lighthouse Co a curated lighting and home goods brand...
Steve Rekuc, Director of Data at Common Thread Collective, joins Richard to break down the Q1 2026 vs Q1 2025 year-over-year data from the DTC Index. The headline: Meta...
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