2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.
Steve Rekuc, Director of Data at Common Thread Collective, joins Richard to break down the Q1 2026 vs Q1 2025 year-over-year data from the DTC Index. The headline: Meta...
The number one pain point brands bring to us: “My current agency gives me execution, not strategy.” Luke and Richard, break down why that complaint, while valid, doesn’t go...
Taylor and Luke, walk through exactly how the Prophit Engine system enables one person to deliver the work and outcome of three. This isn’t about replacing people with AI....
Tony Chopp, walks through the Hierarchy of Metrics — the framework our Prophit Engineers use to diagnose problems and take action for 170+ ecommerce brands. In this episode, Tony...
AI is changing how ecommerce brands produce creative. But most brands are using it wrong. They’re generating entire ads with AI and wondering why performance drops. Or they’re ignoring...
Common Thread Collective is now an owner in Commerce Roundtable. In this episode, Taylor with Jimmy Kim, founder of Commerce Roundtable, to tell the full story of how this...
Every ecommerce growth team spends the majority of their time answering the same five questions. The problem? Most brands answer them with disconnected tools, siloed teams, and spreadsheets that...
CTC has never had a service offering for brands below seven figures. That changes today. Prophit Engine Lite is for any Ecommerce brand with established revenue below $1M annually....
Most brands are stuck in a cycle: source UGC creators, send product, hope the content is usable, repeat. The hit rate is low, the management is painful, and the...
Most 7-figure brands are stuck in the same loop. They’ve outgrown guesswork but can’t justify a $15K/month agency retainer. Every dollar has to work, and there’s no infrastructure to...
Every brand wants more capacity from their growth team. Most try to solve it by adding people or plugging data into ChatGPT. Neither works. In this episode, Luke breaks...
Most brands have a media buyer, a strategist, and a creative lead. Everyone’s doing their job. Everyone has a dashboard. But when you ask “are we on plan this...
Most ecommerce brands are making slower, worse decisions than they realize, and it’s not because of bad people. It’s because of a broken structure. In this episode, Richard sits...
What if one person could replace your entire ecommerce growth team, and get better results? In this episode Richard and Luke break down exactly how the Profit Engine works...
Common Thread Collective just launched the Prophit Engine to the public—and in this episode, Richard and Taylor break down what it is, why it exists, and how it helps...
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