The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | We Acquired the Fastest-Growing TikTok Shop Agency.

September 22, 2026 The Ecommerce Playbook Podcast 00:36:29
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | We Acquired the Fastest-Growing TikTok Shop Agency.
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CTC just acquired TBAR Partners — the fastest-growing TikTok Shop agency in the country. In this episode, Luke sits down with co-founders Tyler Brechbiel and Alex Rudolph to walk through the origin story, the playbook behind their results, and what this partnership means for ecommerce brands.

Tyler and Alex built TBAR from a college dorm room in June 2025. Sixteen months later they’re managing over $5M in monthly GMV for brands like Ridge, HexClad, and Grüns — and now they’re part of Common Thread Collective.

In this episode:

  • How TBAR went from zero to managing Ridge, HexClad, and Grüns in under 18 months

  • The creator recruitment and Discord community system that 3x’s video output per sample

  • Why video volume and GMV have a direct correlation — and how to use that

  • The “blitz launch” strategy that sold Naked Sundays out of inventory overnight

  • How Ridge’s tracker card — their worst D2C seller — became their top TikTok Shop product

  • The volume-based competition that generated 7,000 videos in a single month for Ridge

  • Why 90% of TikTok Shop revenue comes from the top 10 affiliates — and how to find them fast

  • What GMV Max actually is and how to feed it correctly

  • TikTok LIVE selling and the halo effect into Meta, Amazon, and retail

  • How Statlas will track the full demand cascade for TBAR’s brand roster

Show Notes: