2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.
CTC’s AppLovin specialist Connaugh is back four months after our first episode on the platform to break down what’s actually working. Discovery campaigns are averaging 284% incrementality, 45-60 second...
In this episode, Steve Rekuc breaks down the latest DTC Index findings showing 14.5% revenue growth year-over-year, even as brands face margin pressure. We dive into Mother’s Day performance...
We just got back from the 2026 Meta Performance Marketing Summit, and the biggest takeaway wasn’t a single feature or tool. It was the realization that the brands growing...
In this episode, Richard sits down with Ian Jordan, VP of Private Equity Partnerships at CTC, to unveil our brand new Creative Assessment Quiz. This 6-pillar framework helps 7-9...
Every satisfied customer creates demand you never see. It spills across Meta, Amazon, TikTok Shop, and your DTC site, and most brands have no system for tracking it, let...
You’re spending $20 per ad and it’s not working. You think you need more creative volume. But the real problem? You don’t have your customer journey figured out. In...
In today’s episode Taylor walks through a live Statlas demo showing why AI tools hallucinate when they lack business context. He shows how the same data produces wildly different...
Taylor sits down with Austin Harrison, founder and CEO of Northbeam, to announce an official partnership between CTC and Northbeam. After years of public debate about attribution, they’ve found...
What happens when a home flipper and an aspiring doctor decide to start selling lights during a pandemic? You get Lighthouse Co a curated lighting and home goods brand...
Steve Rekuc, Director of Data at Common Thread Collective, joins Richard to break down the Q1 2026 vs Q1 2025 year-over-year data from the DTC Index. The headline: Meta...
The number one pain point brands bring to us: “My current agency gives me execution, not strategy.” Luke and Richard, break down why that complaint, while valid, doesn’t go...
Taylor and Luke, walk through exactly how the Prophit Engine system enables one person to deliver the work and outcome of three. This isn’t about replacing people with AI....
Tony Chopp, walks through the Hierarchy of Metrics — the framework our Prophit Engineers use to diagnose problems and take action for 170+ ecommerce brands. In this episode, Tony...
AI is changing how ecommerce brands produce creative. But most brands are using it wrong. They’re generating entire ads with AI and wondering why performance drops. Or they’re ignoring...
Common Thread Collective is now an owner in Commerce Roundtable. In this episode, Taylor with Jimmy Kim, founder of Commerce Roundtable, to tell the full story of how this...
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