AI is changing how ecommerce brands produce creative. But most brands are using it wrong.

They’re generating entire ads with AI and wondering why performance drops. Or they’re ignoring it entirely and falling behind on volume.

In this episode, we break down how to actually use AI in your creative workflow without sacrificing the authenticity that drives results. The brands winning with AI aren’t replacing their creative process. They’re using AI to scale what already works.

What we cover:

• Why pure AI-generated creative sees CTR drops within 3 weeks

• Where AI actually adds value in the creative pipeline (backgrounds, cleanup, iteration)

• How to maintain authenticity while increasing creative volume

• The production ecosystem that lets you play probability instead of gambling

• Why 3-5% of your ads drive 70-80% of spend and what that means for AI

If you’re running Meta ads and trying to figure out where AI fits into your creative strategy, this episode cuts through the hype.

Show Notes:

• Axon is offering $5K ad credit when you spend $5K. Go to https://axon.ai/en/ctc to set up your first campaign.

• Explore the Prophit Engine Lite: https://meetings.hubspot.com/richard-gaffin

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have