The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | Stop Gambling on Creative – Use This 6-Pillar Assessment Framework

May 14, 2026 The Ecommerce Playbook Podcast 00:27:56
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | Stop Gambling on Creative - Use This 6-Pillar Assessment Framework
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In this episode, Richard sits down with Ian Jordan, VP of Private Equity Partnerships at CTC, to unveil our brand new Creative Assessment Quiz. This 6-pillar framework helps 7-9 figure brands move from placing bets to making strategic investments in creative production.

Key Topics Covered:

  • The 6 pillars of creative production assessment

  • Why volume and velocity create more shots on goal

  • How Meta’s entity ID system impacts creative diversity

  • Moving from cost center to supply chain mindset

  • Production system maturity and feedback loops

  • Expected value vs production cost calculations

Key Insight: Only 3.5% of total ads drive 80% of revenue, but you need volume to find those outliers.

Take the Quiz: https://commonthreadco.com/pages/creative-assessment

Show Notes: