2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.
In this episode of the E-Commerce Playbook Podcast, Taylor Holiday and Richard Gaffin unpack the surprising success of last week’s episode—and explore what it reveals about content that actually...
After months of speculation, testing, and internal debate, CTC put Meta’s new Incremental Attribution Tool to the test—three times. In this episode, Richard Gaffin sits down with VP of...
In this episode of The Random Show, Taylor Holiday and Andrew Faris sit down for a moment of focus—because something big just happened.Common Thread Collective has a new growth...
At CTC’s recent Client Summit, Taylor Holiday and Richard Gaffin sat down to unpack what happens when you get out from behind Zoom and into a room with the...
The Tale of Two Cities in E-Commerce: Winners and Losers in 2025At CTC’s Client Summit, Taylor Holiday shares an unfiltered perspective on where the economy, the world, and the...
Can you turn 14 days into $1.28 million? We did—and we’re breaking down exactly how we crushed our million-dollar challenge! In this episode, join Richard and Luke as they...
Discover the next chapter in Common Thread Collective’s story as Taylor Holiday takes you behind the scenes of our 12-year journey from a tiny IKEA furnished office and our...
In this episode of the podcast, we dismantle the old school attribution windows holding your ad strategy hostage and reveal a simple framework for measuring true incremental ROAS. What...
Is your brand feeling the squeeze? You’re not alone. In today’s episode, we break down three essential moves every DTC and ecommerce brand must make to survive—and thrive—amid rising...
Ecommerce brands are quietly shutting their doors, but what’s really behind this sudden wave of closures? In this episode, we dive deep into exclusive industry data, consumer trends, and...
Are you building a resilient brand or just delaying the inevitable? In this episode of the Podcast, we tackle six hard hitting questions every founder and operator needs to...
We’re $423K into our 14-day, $1M revenue challenge—and the pressure is mounting. With just 6 days left, we’re $577K short of our goal. In this episode, Luke Austin breaks...
What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, AI tuning, creative velocity, and less button pushing, more strategy. ...
Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test. In this episode of the Podcast, Richard is joined by...
We’re attempting something BIG. Over the next two weeks, our VP of Ecommerce Strategy, Luke Austin, is taking on a real-time challenge to generate an additional $1,000,000 in revenue...
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