The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | When AI Knows Everything, How Do You Decide Anything?

February 5, 2026 The Ecommerce Playbook Podcast 01:23:48
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | When AI Knows Everything, How Do You Decide Anything?
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AI promised clarity. Instead, it delivered information overload.

In this episode, we unpack what happens when AI gives ecommerce teams more data than they can reasonably act on, dashboards multiplying, forecasts diverging, tests contradicting each other, and decisions getting harder instead of easier.

Taylor and Andrew talk through:

  • Why AI surfaces problems faster than it solves them

  • How “more insight” can actually paralyze operators

  • The limits of forecasting, incrementality, and optimization at scale

  • Where human judgment still matters, and always will

  • What ecommerce leaders should focus on when the data stops agreeing

This isn’t an anti-AI conversation. It’s a reality check.

Because the competitive advantage isn’t knowing more, it’s knowing what to ignore, what to trust, and when to act.

Show Notes: