The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | What 53,000 Ads Reveal About Meta’s Andromeda Algorithm

December 23, 2025 The Ecommerce Playbook Podcast 00:34:31
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | What 53,000 Ads Reveal About Meta’s Andromeda Algorithm
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Meta’s Andromeda algorithm didn’t just tweak performance it rewired how ads are delivered, scaled, and rewarded.

In this episode of the Podcast, we break down insights from 53,000 ads, 147 brands, and $14.5M in BFCM spend to show how Meta now evaluates creative, bidding strategies, and content formats in a post-auction, AI-driven system.

You’ll learn:

  • Why creative volume exploded — and why it’s now required to scale

  • How different bid strategies attract fundamentally different customers

  • Why video absorbs spend more efficiently than static ads

  • What makes UGC ads more likely to become high-spend winners

  • How promo vs evergreen ads actually perform under Andromeda

This isn’t theory or platform guidance — it’s real performance data from Cyber Five, unpacked to help brands understand what Meta rewards now and how to adapt heading into 2026.

If you’re scaling paid media and trying to keep up with Meta’s shift from auctions to content delivery, this episode breaks down what changed — and what to do next.

Show Notes: