The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | The 3 Things Brands Must Get Right to Win in 2026

January 6, 2026 The Ecommerce Playbook Podcast 00:31:25
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | The 3 Things Brands Must Get Right to Win in 2026
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In this episode of the Podcast, we break down the three things brands must get right to win in 2026—based on real performance data, post-BFCM learnings, and what top-performing brands are already doing differently.

Richard is joined by Luke to unpack the foundational shifts shaping the next era of ecommerce growth. As rising costs, tighter margins, and increased competition redefine the landscape, winning brands aren’t doing more—they’re doing the right things better.

We cover:

  • Why system integration is now essential for faster, clearer decision-making

  • How creative consolidation (especially UGC-led formats) is driving scalable performance

  • When and how distribution expansion actually works—across platforms, products, and retail channels

  • The role of predictability, single-source-of-truth measurement, and profit-first thinking in 2026

  • Why brands that lack operational clarity will struggle to keep up this year

This episode is a practical playbook for founders, CMOs, and operators looking to move faster, eliminate guesswork, and build durable growth systems heading into 2026.

Show Notes: