2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.
Every ecommerce growth team spends the majority of their time answering the same five questions. The problem? Most brands answer them with disconnected tools, siloed teams, and spreadsheets that...
CTC has never had a service offering for brands below seven figures. That changes today. Prophit Engine Lite is for any Ecommerce brand with established revenue below $1M annually....
Most brands are stuck in a cycle: source UGC creators, send product, hope the content is usable, repeat. The hit rate is low, the management is painful, and the...
Most 7-figure brands are stuck in the same loop. They’ve outgrown guesswork but can’t justify a $15K/month agency retainer. Every dollar has to work, and there’s no infrastructure to...
Every brand wants more capacity from their growth team. Most try to solve it by adding people or plugging data into ChatGPT. Neither works. In this episode, Luke breaks...
Most brands have a media buyer, a strategist, and a creative lead. Everyone’s doing their job. Everyone has a dashboard. But when you ask “are we on plan this...
Most ecommerce brands are making slower, worse decisions than they realize, and it’s not because of bad people. It’s because of a broken structure. In this episode, Richard sits...
What if one person could replace your entire ecommerce growth team, and get better results? In this episode Richard and Luke break down exactly how the Profit Engine works...
Common Thread Collective just launched the Prophit Engine to the public—and in this episode, Richard and Taylor break down what it is, why it exists, and how it helps...
In this episode, Richard and Taylor Holiday discuss the rise of the “SEANs” — the Software-Enabled AgeNcy — and why it represents a fundamental shift in how eCommerce brands...
Incrementality tests are “in”… but the real problem is what you do after the read. In this episode, Taylor sits down with Olivia Kory (Chief Strategy Officer at Haus)...
Sales tax feels simple—until you hit nexus. In this episode, Ryan Pinkham (VP of Go-to-Market at TaxCloud) breaks down why sales tax gets complex fast for growing ecommerce brands,...
Acquisition is getting tighter! In this episode, we flip the script and talk about the lever most brands under-invest in: retention + lifecycle marketing. Taylor is joined by Jennifer...
In this episode, Richard and Luke unpack a pattern they couldn’t ignore after running 224 sales call transcripts through an LLM: The #1 issue mid-market ecommerce brands face isn’t...
Scaling a DTC brand from $1M → $10M isn’t about finding more “hacks,” it’s about focusing on the right growth lever at the right revenue stage. In this episode,...
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