Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships

October 23, 2025 01:12:41

The Ecommerce Playbook Podcast

00:00 / 01:12:41

In this special episode of the Random Show, Taylor Holiday and Andrew Faris unpack a wide-ranging conversation—from AI’s potential to predict creative performance before launch, to the messy truth about equity splits, competition, and why most brands misunderstand “growth.”

They debate:

Whether LLMs could replace creative testing entirely
How to design equity partnerships that actually reflect value
Why cloning someone else’s playbook rarely creates monopoly outcomes
The real incentives behind Meta’s “CPM psyop”
And why “growth is the CEO’s job” isn’t just a slogan—it’s an organizational design principle

This is a deep dive into how systems, incentives, and creativity intersect to drive (or stall) profit growth.

Show Notes:

Ready to solve your influencer strategy? Book Your Strategy Demo at https://www.getsaral.com/demo

Head to https://www.portless.com today to get your free quote, and see how direct fulfillment can transform your business.

Explore the Prophit System: https://www.prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of eCom