2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dive deep into the practical use cases of Spend & aMER forecasting models—powerful tools that help...
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack the critical connection between forecasting models and creative production. Forecasting isn’t just about predicting numbers...
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack why forecasting isn’t just about models—it’s about execution. They explore how the best brands combine...
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday break down why so many e-commerce leaders rely on guesswork and ambition instead of reality—and how...
In this week’s episode of The DTC Hotline, Richard Gaffin is joined once again by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP...
In this episode of the E-Commerce Playbook Podcast, Richard Gaffin is joined by Luke Austin (VP of E-Commerce Strategy at CTC) and Steve Rekuc (Director of Data) to unpack...
Get an exclusive look behind the curtain with our VP of Strategy, Luke, as he breaks down how CTC is transforming profit-driven growth through clarity, measurement, and scalable systems....
In the debut of The DTC Hotline, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy)...
As brands approach the $1M–$10M revenue range, they often find themselves stuck—still hustling, but with slower growth and rising costs. That’s where CTC’s Global Accelerator comes in. In this...
In this episode of the E-Commerce Playbook Podcast, Taylor Holiday and Richard Gaffin unpack the surprising success of last week’s episode—and explore what it reveals about content that actually...
After months of speculation, testing, and internal debate, CTC put Meta’s new Incremental Attribution Tool to the test—three times. In this episode, Richard Gaffin sits down with VP of...
In this episode of The Random Show, Taylor Holiday and Andrew Faris sit down for a moment of focus—because something big just happened.Common Thread Collective has a new growth...
At CTC’s recent Client Summit, Taylor Holiday and Richard Gaffin sat down to unpack what happens when you get out from behind Zoom and into a room with the...
The Tale of Two Cities in E-Commerce: Winners and Losers in 2025At CTC’s Client Summit, Taylor Holiday shares an unfiltered perspective on where the economy, the world, and the...
Can you turn 14 days into $1.28 million? We did—and we’re breaking down exactly how we crushed our million-dollar challenge! In this episode, join Richard and Luke as they...
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