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The Ecommerce Playbook | Tariffs, Sentiment & Spending: What the Data Says About Q2
In this episode of the Podcast, Richard is joined by Steve Rekuc, our Director of Data, for a deep dive into what Q1 taught us — and what’s coming...
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The Ecommerce Playbook | Tariffs Are Here: We’re Offering Emergency Support
Emergency Update for Ecommerce Brands: Tariffs have arrived and they’re already impacting your bottom line. Costs are rising, margins shrinking, and uncertainty is high. But you’re not alone. In...
The Ecommerce Playbook | YouTube Ads: The Underestimated Channel Driving Real Growth Right Now
Are you overlooking YouTube ads in your marketing strategy? On today’s podcast, we’re breaking down why most brands are significantly underestimating YouTube and how it’s quietly becoming the hidden...
The Ecommerce Playbook | This Broke the Internet: The ChatGPT Update That Changed Everything
The future of ad creative just changed forever. In this episode of the Podcast, we break down the latest ChatGPT model update that literally broke the internet — and...
The Ecommerce Playbook | The Four Biggest 6-figure Brand Struggles
Are you stuck at six figures, unsure how to scale without burning your budget on expensive agencies or freelancers? You’re not alone. Most growing ecommerce brands face the same...
The Ecommerce Playbook | Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14
Meta just flipped the script on media buying — and if you’re still running ads the old way, you’re already falling behind. In this episode of the Ecommerce Playbook...
The Ecommerce Playbook | How D. Louise Went From Scrappy Start-Up To 8-Figure Jewelry Brand
In this episode of the Ecommerce Playbook Podcast, we sit down with Jack Zamichides, CEO of D Louise, to explore the journey from a small, scrappy startup to a...
The Ecommerce Playbook | Unbiased eCom Forecasting Starts with a Reality Check
In this episode of the Ecommerce Playbook Podcast, we’re diving into the crucial role of accurate forecasting in driving e-commerce growth — especially during challenging times. Inspired by our...
The Ecommerce Playbook | How Taylor Holiday Views Influencer Marketing
In this episode of the Ecommerce Playbook Podcast, we’re diving into influencer marketing and seeding—a foundational strategy that often gets overlooked in the rush to optimize ad accounts. This...
The Ecommerce Playbook | How Tecovas’ CMO Uses Product to Unlock New Markets
This episode isn’t just about a viral Tecovas ad—it’s about the bigger picture of authentic marketing. We sit down with Krista Dalton, CMO of Tecovas, to break down the...
The Ecommerce Playbook | We Ranked Every Employee—Here’s What Happened!
Ever wondered what would happen if you ranked every employee in your company? We did exactly that—and the results were eye-opening. In this episode of the Podcast, we dive...
The Ecommerce Playbook | Measurement Mistakes That are Costing You Millions
If your paid media feels less effective than ever, your measurement system might be the real problem. Many 8-9 figure ecommerce brands are unknowingly starving their own growth because...
The Ecommerce Playbook | The Tecovas Ad That Broke DTC Twitter (And Why It Worked)
DTC Twitter lost it over this Tecovas ad—but was the outrage justified? In this episode, we break down the viral controversy sparked by Taylor Holiday’s tweet, why so many...
The Ecommerce Playbook | The Death of Ecommerce Jobs? AI vs. Humans Explained
AI is rapidly changing the ecommerce landscape, automating tasks once handled by humans and raising the question—are ecommerce jobs at risk? In this episode, we dive deep into the...
The Ecommerce Playbook | The Purple Accountant: The Secret Weapon Your Business Needs
Most ecommerce brands are bleeding cash without even realizing it. Margins are shrinking, competition is fiercer than ever, and the game has changed. But there’s one secret weapon that...