The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | May Report Card Shocker: Under Budget but Over Profit?

June 12, 2025 The Ecommerce Playbook Podcast 00:17:11
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | May Report Card Shocker: Under Budget but Over Profit?
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How did our clients perform in May against their forecasted targets? In this episode, we analyze the latest client report card—detailing key insights from over 60 brands we manage.

We dive into:

  • How we managed to underspend budget but still exceeded contribution margin forecasts.

  • Real examples of price testing and rapid flash sale strategies.

  • Actionable insights from our growth strategists on driving profit despite revenue misses.

Discover what worked, what didn’t, and how transparent accountability continues to drive real, profitable results for our clients.

Show Notes:

    • Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.