Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | Are Ecommerce Brands Suddenly Failing?

July 3, 2025 00:45:24

The Ecommerce Playbook Podcast

00:00 / 00:45:24

Ecommerce brands are quietly shutting their doors, but what’s really behind this sudden wave of closures?

In this episode, we dive deep into exclusive industry data, consumer trends, and expert analysis to uncover what’s truly happening behind the scenes in the ecommerce space.Join our panel of industry experts as we reveal:

Why more brands than ever are filing for bankruptcy.
The surprising trends impacting consumer spending.
How major economic factors like tariffs and inflation are shaping the industry.
Which brands are thriving—and who’s at greatest risk.

Don’t get caught off guard. Watch now to discover what’s happening, why it’s critical for your brand, and how you can adapt to survive (and even thrive) during this turbulent time in ecommerce.

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The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm