The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | 3 Moves to Save Your Brand From Financial Collapse

July 8, 2025 The Ecommerce Playbook Podcast 00:18:45
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | 3 Moves to Save Your Brand From Financial Collapse
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Is your brand feeling the squeeze? You’re not alone.

In today’s episode, we break down three essential moves every DTC and ecommerce brand must make to survive—and thrive—amid rising bankruptcy rates and tightening capital markets.

You’ll learn:

  • Why capital constraints are killing growth—and how to turn your supplier into a lender

  • How to generate organic demand by tapping into pop culture and community

  • The critical Q4 inventory planning strategy that could save your cash flow

We’re seeing a tale of two cities in ecommerce: brands that are scaling and brands that are dying. This episode gives you the playbook to land in the first group.

Show Notes: