Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

Website

The Ecommerce Playbook | What is the future of eCom? on DTC Hotline Episode 1

August 8, 2025 00:37:21

The Ecommerce Playbook Podcast

00:00 / 00:37:21

In the debut of The DTC Hotline, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm operators and Admission members—no fluff, just unfiltered answers.

They tackle:

• Why your Meta cost caps aren’t spending (and what to do about it)

• How much creative is really “a lot” in today’s ad environment

• The best tools for competitor research and ad spying

• What to do when LTV is low and repeat purchases are rare

• When to launch a new campaign vs. just adding creatives

• Why AI is more valuable for strategy than production

• The truth about when (or if) eCommerce is “getting better”Call, text, or listen in—this is where your DTC questions get answered in real time.

Interested in Admission?

Learn more at https://www.youradmission.co/

Call or text us: 866-DTC-2263

Email: podcast@commonthreadco.com

Explore the Prophit System: https://prophitsystem.com